The UK Father's Day 2024 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Father's Day. The report analyses the market, the major players, the main trends, and consumer attitudes.
Following the downward trend of previous years, the proportion of UK consumers spending on Father's Day this year has declined across all levels - participation, shoppers, retail, and leisure.
Key Highlights
From 2023, the number of consumers participating in the occasion (including those that may not have purchased anything for the event but recognised it in some way) dipped as the proportion of consumers considering Father's Day an important occasion fell this year.
Cards & gift wrap surges in popularity as consumers seek low-cost options to celebrate the occasion.
Amazon wins out for Father's Day, ranking as the top non-food retailer across a range of key measures.
Scope
From 2023, the number of consumers participating in the occasion (including those that may not have purchased anything for the event but recognised it in some way) dipped as the proportion of consumers considering Father's Day an important occasion fell this year.
Cards & gift wrap surges in popularity as consumers seek low-cost options to celebrate the occasion.
Amazon wins out for Father's Day, ranking as the top non-food retailer across a range of key measures.
Reasons to Buy
Use our in-depth consumer insight to learn which areas within Father's Day shopping are most important to ensure that product offers cater to the needs and wants of customers.
Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
Discover how consumers perceive various retailers for Father's Day, including measures such as display, interesting products and price.
THE KEY FINDINGS
The Key Findings
Chart of the month: Buy Now Pay Later Father's Day Spend
Father's Day penetration falls after post-Covid resurgence due to cost-of-living crisis
Experience gifts continue to rise in popularity, but otherwise consumers look for more differentiated gift ranges for male recipients
Retailers losing out on Father’s Day spending due to weak gifting guides