Retail Occasions Series: UK Christmas 2024

Retail Occasions Series: UK Christmas 2024

Summary

The GlobalData Retail Christmas 2024 report forms part of the Retail Occasions series, and offers a comprehensive overview of the major retail occasion of Christmas, analysing the market, the major players, the main trends and consumer attitudes.

The proportion of UK consumers spending on Christmas increased by 2.1ppts to reach 87.8% in 2024. Although this figure is still below 2019 levels due to the ongoing impact of the cost-of-living crisis, it has gradually improved over the past three years in conjunction with improving consumer sentiment.

Key Highlights

• The proportion of UK consumers spending on Christmas increased by 2.1ppts to reach 87.8% in 2024.
• 34.8% of consumers began Christmas shopping earlier this year than last year.
• Seasonal food & drink uptake has reached an all-time high in 2024, with 82.6% of Christmas shoppers purchasing this category.

• Find out what categories consumers prioritised and cut back on for Christmas 2024.
• Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
• Discover how competitor retailers faired across various Christmas categories in 2024, to discover areas of strengths and of improvements across Christmas ranges.