Retail Occasions Series: UK Black Friday 2024

Retail Occasions Series: UK Black Friday 2024

Summary

The UK Black Friday 2024 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday. The report analyses the major players, the main trends, and consumer attitudes.

During this year's Black Friday promotional period, almost two-thirds of consumers made purchases, surpassing pre-pandemic levels and marking the highest shopper penetration ever recorded. Consumers felt more financially secure, driving this trend, with around 30% reporting feeling better off this year than last.

Scope

• During this year's Black Friday promotional period, almost two-thirds of consumers made purchases, surpassing pre-pandemic levels and marking the highest shopper penetration ever recorded.
• One of the biggest trends seen among shoppers this Black Friday is consumers using deals and discounts for practical purchases. over two-fifths of consumers delayed buying an item to leverage Black Friday deals, indicating they spent on items they had already planned to purchase.
• Black Friday 2024 was a crucial promotional period for consumers to complete their Christmas shopping, with almost 40% of consumers buying all or most of their Christmas shopping during this event, up on 2023

Reasons to Buy

• Identify the key retailers used by consumers to purchase products across various Black Friday categories, and what drives consumers to shop with these retailers.
• Understand the impact Black Friday & Cyber Monday have on influencing consumers purchasing decisions.
• Understand the popular channels used by consumers when shopping during the Black Friday period.
• Identify the products consumers purchased the most within each sector this year, and how this compares to 2023.