Retail Occasions Series: UK Back to School 2024
Summary
The GlobalData Retail Back to School 2024 report forms part of the Retail Occasions series, and offers a comprehensive overview of the major retail occasion of students returning to school after the summer holiday, analysing the market, the major players, the main trends and consumer attitudes.
Scope
- Consumers remain unwilling to splash out on back to school despite feeling better off
- Back to school uniform sales dip as consumers focus to quality over quantity
- Tesco wins out in back to school against challenging backdrop in 2024
- Use our in-depth consumer insight to learn which back to school categories are shopped the most by consumers, to adapt back to school ranges to current trends.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options, in order to maximise sales potential.
- Use our average spend data to understand how much consumers are prepared to pay in each back to school category and which categories consumers are most willing to invest in higher priced items.
- Key findings
- Chart of the month - Parents with more children lean on finance options to facilitate spending
- The key findings
- Trend insight - stores
- Trend insight - online
- Consumer attitudes
- Financial wellbeing
- Back to school spending
- Financial spending
- Back to school spending
- Research
- Promotions
- Schoolchildren purchased for
- Back to school spending
- Retailer selection
- Retailer ratings - grocers
- Retailer ratings - non-food retailers
- Secondhand back to school purchases
- Secondhand back to school purchase motivations
- Secondhand back to school purchase deterrents
- Purchase intentions
- Purchases made in the last year
- Purchases made throughout the year
- Retailer drivers by category
- Uniform
- Buying Dynamics
- Retailer selection
- Research
- Channel usage
- Store type
- Device usage
- Fulfilment
- Embroidery/alteration services
- Factors of importance
- Buying dynamics
- Sportswear & sports equipment
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Buying dynamics
- Stationery
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Buying dynamics
- School accessories
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Buying dynamics
- Books
- Buying dynamics
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Buying dynamics
- Methodology
- Technical details: Consumer survey work
Research Assistance
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