Retail Occasions Series: UK Retail Occasions Market 2019-2024
Summary
The UK key occasions market rose between 2019 and 2024, driven by growth in the Christmas and Black Friday events. Halloween expenditure decreased in 2024 compared to 2019, making it the worst performing occasion during the period.
Scope
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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