Retail Occasions Series: All Year Gifting Cards & Gift Wrap 2024

Retail Occasions Series: All Year Gifting Cards & Gift Wrap 2024 Summary The All Year Gifting Cards & Gift Wrap 2024 report forms part of GlobalData’s Retail Occasions series, and offers comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions, such as birthdays, weddings and new babies. The report analyses the market, the major players, the main trends, and consumer attitudes. Cards & gift wrap purchases have fallen versus 2023, effecting physical and online card and gift wrap consumption overall. Though sentiment around financial wellbeing is steadily improving, consumers are driven by promotional activity and value for money, as such impulse driven purchases have fallen this year as consumers rein in spending. The report provides a comprehensive analysis and forecast of the market, offering insights into consumer behaviour, and economic factors affecting the industry. This report aims to serve as a valuable resource for retail businesses, investors, policymakers, and other stakeholders interested in the future of the year-round cards & gift wrap market in the UK. Scope - Growth in the all year gifting cards & gift wrap market is expected to rebound in 2025. - General merchandisers and convenience store retailers are boosting physical store purchases of cards & gift wrap, as value for money and convenience drive retailer selection. - Over half of consumers have cut down on the number of cards they purchased in 2024 to save money. Reasons to Buy - Understand the ongoing impact of inflation on consumers attitudes and shopping behaviours. - Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential. - Use our in-depth consumer insight to understand how consumers are prioritising year-round purchases of cards & gift wrap and align product ranges to their needs.


The Key Findings
The Key Findings
Trend insight - in store
Trend insight - online
Consumer Attitudes
Buying dynamics
Financial wellbeing
Gift spending
Financial spending
Occasions bought for
Research
Prioritising spend
Perceptions
Retailer promotions
Retailer ratings - Grocers
Retailer ratings - Non-food retailers
All year gifting statements
Social media
Cards & gift wrap
Buying dynamics
Attitudes towards cards & gift wrap
Recipients
Planned/impulse purchases
Occasions bought for
Retailer used
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Frequency
Personalisation
Methodology, Definitions & Contacts
List of Tables
Retailer ratings across key measures - grocers, 2024
Retailer ratings across key measures - non-food retailers, 2024
Retailers used - cards (overall), 2023 & 2024
Retailers used - gift wrap (overall), 2023 & 2024
Cards & Gift wrap (all occasions) recipient, 2023 & 2024
Retailers used - cards & gift wrap (all occasions), 2023 & 2024
List of Figures
All year gifting shopper penetration, by demographic & region, 2024, & 2023 penetration
Financial wellbeing compared to last year, 2023 & 2024
All year gifting spending compared to last year, 2023 & 2024
How consumers financed all year gifting spending, 2023 & 2024
What occasions shoppers purchased for, 2024 & change on 2023
When shopping for gifts, what activities have you undertaken online over the past year, 2023 & 2024
Which occasions did consumers prioritise spend on and cut back on, 2024
Which occasions consumers believe they should give cards and gifts for, 2024
Which retailer did the best job of promoting all year gifting, 2024
Agreement & disagreement with statements about all year gifting, 2024
Which social media sites do you use, 2024
Did you purchase an item as a gift that you saw on social media, 2024
Cards (overall) penetration, by demographic, 2024, & 2023 penetration
Physical card (from a shop) penetration, by demographic, 2024, & 2023 penetration
Physical card (bought online) penetration, by demographic, 2024, & 2023 penetration
Electronic card penetration, by demographic, 2024, & 2023 penetration
Gift wrap (overall) penetration, by demographic, 2024, & 2023 penetration
Gift wrap penetration, by demographic, 2024, & 2023 penetration
Gift bags penetration, by demographic, 2024, & 2023 penetration
Gift wrapping accessories penetration, by demographic, 2024, & 2023 penetration
Agreement statements - Greetings cards are too expensive (by demographic & male/female) 2024, 2023 & 2022 overall
Agreement statements - I usually try to buy cards and wrap from the same place I buy gifts, (by demographic & male/female) 2024, 2023 & 2022 overall
Agreement statements - Buying cards and wrapping is a waste of money, (by demographic & male/female) 2024, 2023 & 2022 overall
Agreement statements - I like to purchase greetings cards that are unique and different, (by demographic & male/female) 2024, 2023 & 2022 overall
Agreement statements - When choosing where to purchase cards, I usually go to the store that is most convenient, (by demographic & male/female) 2024, 2023 & 2022 overall
Agreement statements - Buying a card online is less personal, (by demographic & male/female) 2024, 2023 & 2022 overall
Agreement statements - I am worried about the environmental impact of giving cards, (by demographic & male/female) 2024, 2023 & 2022 overall
Agreement statements - I am avoiding purchasing cards and gift wrap items that contain glitter as it is bad for the environment (by demographic & male/female) 2024, 2023 & 2022 overall
Agreement statements - I have cut down on the number of cards I buy in a year for environmental reasons (by demographic & male/female) 2024, 2023 & 2022 overall
Agreement statements - I have cut down on the number of cards I buy in a year to save money (by demographic & male/female) 2024, 2023 & 2022 overall
Card & gift wrap recipients - all occasions, 2023 & 2024
Cards & gift wrap planned/impulse purchases, 2023 & 2024
Retailers used - cards & gift wrap (all occasions), 2023 & 2024
What's driving retailer selection - cards & gift wrap, 2024
Consumers using each channel for purchasing cards & wrap, 2023 & 2024
Consumers using each store type for purchasing cards & wrap, 2023 & 2024
Consumers using each device for cards & wrap purchases, 2023 & 2024
Fulfilment options for card & gift wrap purchases made online, 2023 & 2024
Frequency of purchase, 2023 & 2024
Personalisation - overall cards & wrap, 2023 & 2024

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