Retail Occasions Series: All Year Gifting 2024

Retail Occasions Series: All Year Gifting 2024 Summary The All Year Gifting 2024 report forms part of GlobalData’s Retail Occasions series, and offers comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions, such as birthdays, weddings and new babies. The report analyses the market, the major players, the main trends, and consumer attitudes. All year gifting penetration has returned to pre-pandemic levels in 2024, driven by an uplift in consumers purchasing for birthday and spontaneous gifting events. Versus last year the proportion of consumers who stated they are cutting back on gift purchases has decreased, improving consumers' ability to make impulse purchases and extend spending to more gifting occasions. The report provides a comprehensive analysis and forecast of the market, offering insights into consumer behaviour, and economic factors affecting the industry. This report aims to serve as a valuable resource for retail businesses, investors, policymakers, and other stakeholders interested in the future of the year-round gifting market in the UK. Scope - All year gifting penetration has returned to pre-pandemic levels as consumers' disposable income levels improve. - New home, pregnancy and wedding/civil ceremony celebration occasions have declined in penetration this year. - Non-food specialists are driving instore gift purchases as consumers place greater importance on instore experience, customer service and quality. Reasons to Buy - Understand the ongoing impact of inflation on consumers attitudes and shopping behaviours. - Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential. - Use our in-depth consumer insight to understand how consumers are prioritising occasion spend and align product ranges to their needs.


THE KEY FINDINGS
The Key Findings
Trend insight - in store
Trend insight - online
CONSUMER ATTITUDES
Buying dynamics
Financial wellbeing
Gift spending
Financial spending
Occasions bought for
Research
Prioritising spend
Perceptions
Retailer promotions
Retailer ratings
All year gifting statements
Social media
GIFTING
Attitudes towards gifting
Buying dynamics
Spending
Recipients
Planned/impulse purchases
Categories purchased
Retailer used
Buying dynamics (for all gifting categories)
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Research
Personalisation
BIRTHDAYS
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
WEDDINGS/ENGAGEMENTS
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
PREGNANCY/NEW BABY
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
RELIGIOUS/CEREMONIAL OCCASIONS
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
LIFE ACHIEVEMENTS
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
RETIREMENT/LEAVING OCCASIONS
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
GRATITUDE/SYMPATHY
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
SPONTANEOUS GIFTING
Buying dynamics
Retailer selection
Recipients
Categories purchased
Channel usage
Store type
Device usage
Fulfilment
Research
Methodology
Technical details: consumer survey work
List of Tables
Retailer ratings across key measures - grocers, 2024
Retailer ratings across key measures - non-food retailers, 2024
Products bought on impulse (overall), 2023 & 2024
Retailers shopped at for gifting (overall), 2023 & 2024
Products purchased - clothing & accessories, 2023 & 2024
Retailers used - clothing & accessories, 2023 & 2024
Products purchased - gift food & drink, 2023 & 2024
Retailers used - gift food & drink, 2023 & 2024
Products purchased - books, 2023 & 2024
Retailers used - books, 2023 & 2024
Products purchased - plants & flowers, 2023 & 2024
Retailers used - plants & flowers, 2023 & 2024
Products purchased - toys & games, 2023 & 2024
Retailers used - toys & games, 2023 & 2024
Products purchased - health & beauty, 2023 & 2024
Retailers used - health & beauty, 2023 & 2024
Products purchased - cash & cheque, 2023 & 2024
Products purchased - vouchers & gift cards, 2023 & 2024
Products purchased - footwear, 2023 & 2024
Retailers used - footwear, 2023 & 2024
Products purchased - fine jewellery & watches, 2023 & 2024
Retailers used -fine jewellery & watches, 2023 & 2024
Products purchased - homewares, 2023 & 2024
Retailers used - homewares, 2023 & 2024
Products purchased - electrical products, 2023 & 2024
Retailers used - electrical products, 2023 & 2024
Products purchased - music & video, 2023 & 2024
Retailers used - music & video, 2023 & 2024
Products purchased - baby products, 2023 & 2024
Retailers used - baby products, 2023 & 2024
Products purchased - stationery, 2023 & 2024
Retailers used - stationery, 2023 & 2024
Products purchased - experience, 2023 & 2024
Products purchased - sports products, 2023 & 2024
Retailers used - sports products, 2023 & 2024
Products purchased - DIY & gardening, 2023 & 2024
Retailers used - DIY & gardening, 2023 & 2024
Products purchased - computers, 2023 & 2024
Retailers used - computers, 2023 & 2024
Personalisation - books, clothing & accessories, health & beauty, homewares, stationery, and fine jewellery & watches, 2023 & 2024
List of Figures
All year gifting shopper penetration, by demographic & region, 2024, 2023 & 2022 penetration
Financial wellbeing compared to last year, 2023 & 2024
All year gifting spending compared to last year, 2023 & 2024
How consumers financed all year gifting spending, 2023 & 2024
What occasions shoppers purchased for, 2024 and change on 2023
When shopping for gifts, what activities have you undertaken online over the past year, 2023 & 2024
Which occasions consumers are prioritising and cutting back on, 2024
Which occasions consumers believe they should give cards and gifts for, 2024
Which retailer did the best job of promoting gifting and greeting cards products, 2024
Agreement & disagreement with statements about all year gifting, 2024
Which social media sites do you use, 2024
Did you purchase an item as a gift that you saw on social media, 2024
Agreement statements - It is more convenient to have a gift list, (by demographic & male/female) 2024, 2023 & & 2022 overall
Agreement statements - It is acceptable to have a gift list, (by demographic & male/female)2024, 2023 & & 2022 overall
Agreement statements - It is acceptable to ask for vouchers/gift cards, (by demographic & male/female)2024, 2023 & & 2022 overall
Agreement statements - It is acceptable to ask for cash gifts instead of a present, (by demographic & male/female)2024, 2023 & & 2022 overall
Agreement statements - It is acceptable to ask friends/family for donations to a large purchase, (by demographic & male/female)2024, 2023 & & 2022 overall
Birthday gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
Weddings/engagements gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
Gratitude/sympathy gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
Life achievement gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
Religious/ceremonial occasions gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
Spontaneous gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
Pregnancy/new baby gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
Holiday souvenir gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
Retirement/leaving gifting penetration, 2024 (by demographic & male/female), 2023 & 2022
Total spend per occasion on gifting, 2024 & change on 2023
Gift recipients - overall gifting, 2024 & change on 2023
Planned/impulse purchases - overall gifting, 2024 & 2023
Gifting categories purchased for all occasions, 2024 & change on 2023
Retailers shopped at for gifting, 2023 & 2024
Clothing & accessories gifting penetration, by occasion, 2023 & 2024
Gift food & drink gifting penetration, by occasion, 2023 & 2024
Books gifting penetration, by occasion, 2023 & 2024
Plants & flowers gifting penetration, by occasion, 2023 & 2024
Toys & games gifting penetration, by occasion, 2023 & 2024
Health & beauty gifting penetration, by occasion, 2023 & 2024
Money gifting penetration, by occasion, 2023 & 2024
Vouchers & gift cards gifting penetration, by occasion, 2023 & 2024
Footwear gifting penetration, by occasion, 2023 & 2024
Fine jewellery & watches gifting penetration, by occasion, 2023 & 2024
Homewares gifting penetration, by occasion, 2023 & 2024
Electrical products gifting penetration, by occasion, 2023 & 2024
Music & videos gifting penetration, by occasion, 2023 & 2024
Baby products gifting penetration, by occasion, 2023 & 2024
Stationery gifting penetration, by occasion, 2023 & 2024
Experience gifting penetration, by occasion, 2023 & 2024
Sports products gifting penetration, by occasion, 2023 & 2024
DIY & Gardening gifting penetration, by occasion, 2023 & 2024
Computers gifting penetration, by occasion, 2023 & 2024
What's driving retailer selection - overall gifting, 2024
Consumers using each channel for purchasing gifts, 2023 & 2024
Consumers using each store type for purchasing gifts, 2023 & 2024
Consumers using each device for gifting, 2023 & 2024
Fulfilment options for gift purchases made online, 2023 & 2024
Research undertaken - overall gifting, 2024 and change on 2023
Personalisation - overall gifting, 2023 & 2024
Birthday gifting penetration, 2024 (by demographic & male/female) & 2023
What's driving retailer selection - birthdays, 2024
Gift recipients - birthday, & average spend per recipient, 2024
Categories purchased - birthday, 2024 & change on 2023
Consumers using each channel for purchasing birthday gifts, 2023 & 2024
Consumers using each store type for purchasing birthday gifts, 2023 & 2024
Consumers using each device for birthday gifting, 2023 & 2024
Fulfilment options for birthday gift purchases made online, 2023 & 2024
Research undertaken - birthday, 2024
Weddings/civil ceremony gifting penetration, 2024 (by demographic & male/female) & 2023
Weddings/relationship anniversaries gifting penetration, 2024 (by demographic & male/female) & 2023
Engagements gifting penetration, 2024 (by demographic & male/female) & 2023
What's driving retailer selection - weddings/engagements, 2024 & change on 2023
Gift recipients - weddings/engagements, & average spend per recipient, 2024
Categories purchased - weddings/engagements, 2024 & change on 2023
Consumers using each channel for purchasing weddings/engagement gifts, 2023 & 2024
Consumers using each store type for purchasing wedding/engagement gifts, 2023 & 2024
Consumers using each device for weddings/engagement gifting, 2023 & 2024
Fulfilment options for weddings/engagement gift purchases made online, 2023 & 2024
Research undertaken - wedding/engagement, 2024
Baby shower/new baby gifting penetration, 2024 (by demographic & male/female) & 2023
Pregnancy gifting penetration, 2024 (by demographic & male/female) & 2023
Maternity/paternity leave gifting penetration, 2024 (by demographic & male/female) & 2023
What's driving retailer selection - pregnancy/new baby, 2024
Gift recipients - pregnancy/new baby, & average spend per recipient, 2024
Categories purchased - pregnancy/new baby, 2024 & change on 2023
Consumers using each channel for purchasing pregnancy/new baby gifting, 2023 & 2024
Consumers using each store type for purchasing pregnancy/new baby gifting, 2023 & 2024
Consumers using each device for pregnancy/new baby gifting, 2023 & 2024
Fulfilment options for pregnancy/new baby gift purchases made online, 2024
Research undertaken - pregnancy/new baby, 2024
Christening gifting penetration, 2024 (by demographic & male/female) & 2023
Holy Communion gifting penetration, 2024 (by demographic & male/female) & 2023
Bar Mitzvah/Bat Mitzvah gifting penetration, 2024 (by demographic & male/female) & 2023
Other religious/ceremonial occasions gifting penetration, 2024 (by demographic & male/female) & 2023
What's driving retailer selection - religious/ceremonial, 2024 & change on 2023
Gift recipients - religious/ceremonial occasions, & average spend per recipient, 2024
Categories purchased - religious/ceremonial occasions, 2024 & change on 2023
Consumers using each channel for purchasing religious/ceremonial occasions gifting, 2023 & 2024
Consumers using each store type for purchasing religious/ceremonial occasions gifting, 2023 & 2024
Consumers using each device for religious/ceremonial occasions gifting, 2023 & 2024
Fulfilment options for religious/ceremonial occasions gift purchases made online, 2023 & 2024
Research undertaken - religious/ceremonial occasions, 2024
New home gifting penetration, 2024 (by demographic & male/female) & 2023
Educational achievement gifting penetration, 2024 (by demographic & male/female) & 2023
New job gifting penetration, 2024 (by demographic & male/female) & 2023
Passing driving test gifting penetration, 2024 (by demographic & male/female) & 2023
Other life achievement gifting penetration, 2024 (by demographic & male/female) & 2023
What's driving retailer selection - life achievements, 2024 & change on 2023
Gift recipients - life achievement, & average spend per recipient, 2024
Categories purchased - life achievement, 2024 & change on 2023
Consumers using each channel for purchasing life achievement gifts, 2023 & 2024
Consumers using each store type for purchasing life achievement gifts, 2023 & 2024
Consumers using each device for life achievement gifting, 2023 & 2024
Fulfilment options for life achievement gift purchases made online, 2023 & 2024
Research undertaken - life achievement, 2024
Leaving do gifting penetration, 2024 (by demographic & male/female) & 2023
Retirement gifting penetration, 2024 (by demographic & male/female) & 2023
What's driving retailer selection - retirement/leaving, 2024 & change on 2023
Gift recipients - retirement/leaving, 2024
Categories purchased - retirement/leaving, 2024 & change on 2023
Consumers using each channel for purchasing retirement/leaving gifts, 2023 & 2024
Consumers using each store type for purchasing retirement/leaving gifts, 2023 & 2024
Consumers using each device for retirement/leaving gifting, 2023 & 2024
Fulfilment options for retirement/leaving gift purchases made online, 2023 & 2024
Research undertaken -retirement/leaving, 2024
Thank you gifting penetration, 2024 (by demographic & male/female) & 2023
Get well soon gifting penetration, 2024 (by demographic & male/female) & 2023
Sympathy/condolences gifting penetration, 2024 (by demographic & male/female) & 2023
End of year teacher gifting penetration, 2024 (by demographic & male/female) & 2023
What's driving retailer selection - gratitude/sympathy, 2024 & change on 2023
Gift recipients - gratitude/sympathy, & average spend per recipient, 2024
Categories purchased - gratitude/sympathy, 2024 & change on 2023
Consumers using each channel for purchasing gratitude/sympathy gifts, 2023 & 2024
Consumers using each store type for purchasing gratitude/sympathy gifts, 2023 & 2024
Consumers using each device for gratitude/sympathy gifting, 2023 & 2024
Fulfilment options for gratitude/sympathy gift purchases made online, 2023 & 2024
Research undertaken -gratitude/sympathy, 2024
Spontaneous gifting penetration, 2024 (by demographic & male/female) & 2023
What's driving retailer selection - spontaneous gifting, 2024 & change on 2023
Gift recipients - spontaneous gifting, & average spend per recipient, 2024
Categories purchased - spontaneous gifting, 2024 & change on 2023
Consumers using each channel for purchasing spontaneous gifts, 2023 & 2024
Consumers using each store type for purchasing spontaneous gifts, 2023 & 2024
Consumers using each device for spontaneous gifting , 2023 & 2024
Fulfilment options for spontaneous gifting gift purchases made online, 2023 & 2024
Research undertaken - spontaneous gifting, 2024

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