Retail Occasions Series: All Year Gifting 2024

Retail Occasions Series: All Year Gifting 2024 Summary The All Year Gifting 2024 report forms part of GlobalData’s Retail Occasions series, and offers comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions, such as birthdays, weddings and new babies. The report analyses the market, the major players, the main trends, and consumer attitudes. All year gifting penetration has returned to pre-pandemic levels in 2024, driven by an uplift in consumers purchasing for birthday and spontaneous gifting events. Versus last year the proportion of consumers who stated they are cutting back on gift purchases has decreased, improving consumers' ability to make impulse purchases and extend spending to more gifting occasions. The report provides a comprehensive analysis and forecast of the market, offering insights into consumer behaviour, and economic factors affecting the industry. This report aims to serve as a valuable resource for retail businesses, investors, policymakers, and other stakeholders interested in the future of the year-round gifting market in the UK. Scope - All year gifting penetration has returned to pre-pandemic levels as consumers' disposable income levels improve. - New home, pregnancy and wedding/civil ceremony celebration occasions have declined in penetration this year. - Non-food specialists are driving instore gift purchases as consumers place greater importance on instore experience, customer service and quality. Reasons to Buy - Understand the ongoing impact of inflation on consumers attitudes and shopping behaviours. - Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential. - Use our in-depth consumer insight to understand how consumers are prioritising occasion spend and align product ranges to their needs.


  • Key findings
    • The key findings
    • Trend insight - stores
    • Trend insight - online
  • Consumer attitudes
    • Financial wellbeing
    • Gift spending
    • Financial spending
    • Occasions bought for
    • Research
    • Prioritising spend
    • Perceptions of giving cards and gifts
    • Retailer promotions
    • Retailer ratings - Grocers
    • Retailer ratings - Non-food retailers
    • All year gifting statements
    • Social media
  • Gifting
    • Attitudes towards gifting
    • Buying dynamics
    • Gift spending
    • Gift recipient
    • Buying dynamics
    • Categories purchased
    • Retailers used
    • Buying dynamics
    • Retailer selection
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Research
    • Buying dynamics
  • Birthday
    • Buying dynamics
    • Retailer selection
    • Birthday gift recipient
    • Categories purchased
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Research
  • Weddings/engagements
    • Buying dynamics
    • Retailer selection
    • Weddings/engagements gift recipient
    • Categories purchased
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Research
  • Pregnancy/new baby
    • Buying dynamics
    • Retailer selection
    • Pregnancy/new baby gift recipient
    • Categories purchased
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Research
  • Religious/ceremonial occasions
    • Buying dynamics
    • Retailer selection
    • Religious/ceremonial occasions gift recipient
    • Categories purchased
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Research
  • Life achievement occasions
    • Buying dynamics
    • Retailer selection
    • Life achievement occasions gift recipient
    • Categories purchased
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Research
  • Retirement/leaving occasions
    • Buying dynamics
    • Retailer selection
    • Retirement/leaving occasions gift recipient
    • Categories purchased
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Research
  • Gratitude/sympathy
    • Buying dynamics
    • Retailer selection
    • Gratitude/sympathy occasions gift recipient
    • Categories purchased
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Research
  • Spontaneous gifting
    • Buying dynamics
    • Retailer selection
    • Spontaneous gifting recipient
    • Categories purchased
    • Channel usage
    • Store type
    • Device usage
    • Fulfilment
    • Research
  • Methodology
    • Technical details: Consumer survey work

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