Retail Channel Choices - Consumer Behavior Tracking, Q1 2022

Retail Channel Choices - Consumer Behavior Tracking, Q1 2022

Summary

This report is part of the GlobalData Consumer Behavior Tracking report series, which analyzes trends related to consumer sentiment, lifestyles, attitudes, and behaviors. The consumer insight offered throughout the report is drawn from GlobalData's global consumer survey, a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

The second anniversary of the pandemic has gone past, but the global issues caused by the health crisis as well as the recent variants are inducing additional worries to consumers worldwide, influencing consumers' shopping behaviors.

Scope

• Online channels will only grow in popularity.
• Department and brick-and-mortar stores are making a comeback.
• Older generations prefer in-store shopping.
• Outlets are blurring channel lines with their new concepts.

• Gain a broader appreciation of the fast-moving consumer goods industry.
• Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.