Renner, Brazil (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Renner, Brazil (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Renner has experienced a rapid surge in its Brazil apparel market share, rising from 4.7% in 2016 to 7.2% in 2021. This is despite it recording a decline in global sales of 22.6% to BRL8,158.3m in 2020, as the pandemic caused economic turmoil in Brazil.

Renner’s multi-brand offer appeals primarily to young, female shoppers, with this gender accounting for 58.0% of its customer base.

Scope

• Renner’s mass market, customer-centric proposition ensures high shopper penetration
• The ability to adapt to consumers’ preferences allows Renner to maintain the leading position in Brazil’s apparel market
• Renner’s financial support for customers will aid the retailer’s future growth

• Gain a comprehensive knowledge on Renner business and develop a competitive advantage
• Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing &footwear market segment in Brazil