Renner, Brazil (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Summary
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Renner has experienced a rapid surge in its Brazil apparel market share, rising from 4.7% in 2016 to 7.2% in 2021. This is despite it recording a decline in global sales of 22.6% to BRL8,158.3m in 2020, as the pandemic caused economic turmoil in Brazil.
Renner’s multi-brand offer appeals primarily to young, female shoppers, with this gender accounting for 58.0% of its customer base.
Scope
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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