Reliance Fresh, India (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Reliance Fresh, India (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

The value market positioning and competence to deliver high-quality products pushed up the demand for the retailer among millennials. Easy access and ongoing customer experience enhancement are factors in Reliance Fresh's customer-centric business strategy. Reliance Fresh is developing its capabilities through the introduction of advanced retail tech and expansion through joint ventures.

Scope

• Reliance Fresh began its journey by opening its first store in 2006 in India. It provides the full spectrum of a consumers' shopping needs, from fresh fruits and vegetables to dairy and cereals to spices, processed food, and beverages to home and personal care items.
• Reliance Fresh held a market share of 0.6% in India’s food & grocery market in 2021. In order to increase efficiency, Reliance Retail, the parent entity of Reliance Fresh, intends to make investments in its capabilities for research, design, and product development as well as in its environment for sourcing and supply chain infrastructure.

• Gain a comprehensive knowledge on Reliance Fresh's business and develop a competitive advantage
• Investigate current trends in the Food & Grocery market to identify the best opportunities to exploit
• Analysis of key players in the Food & Grocery market segment in the South Korea