Redefining Convenience in the Foodservice Industry - Analyzing Consumer Insights, Trends, Sustainability and Case Studies
Summary
Convenience is a major motivation for consumers and, at its core, relates to speed and ease. In the foodservice world, this has largely been associated with fast-food restaurants due to the speed at which they are prepared from the moment of purchase. However, COVID-19 has impacted consumer behavior and priorities have shifted in the past few years.
The report looks into how foodservice providers are responding to the newest definition of convenience.
Scope
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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