Red Bull GmbH - Company Overview and Analysis, 2023 Update
Summary
Company Analysis: Red Bull GmbH, reports key findings as of 4th July, 2023 based on market analysis and brand diversification by industry and geography.
Red Bull operates in the non-alcoholic beverages industry. It owns and operates a variety of well-known brands such as Red Bull, Red Bull Sugar Free, and Organics by Red Bull. Red Bull operates its business across all the regions with North America and West Europe being critical markets for the company, generating 55.8% and 28.4% of sales, respectively, in 2022. GlobalData’s thematic scorecard shows that Red Bull is placed at 17th position in the thematic scorecard with a score of four in three themes. The company is actively investing in ecommerce, environmental, social, and governance (ESG) and easy & affordable.
Scope
- North America is the leading revenue generating region for Red Bull
- Energy drinks category is set to grow the fastest in Asia and East Europe
- Red Bull’s energy drink business in Asia and Eastern Europe sees a favorable outlook
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- Company snapshot
- Company overview
- Sales by region and category
- Category forecast overview by region
- Sales performance outlook
- News and deals
- Recruitment trends
- Price dynamics
- Social media trends
- Key themes
- Appendix
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