RBC Wealth Management - Competitor Profile

RBC Wealth Management - Competitor Profile
Summary

Headquartered in Toronto, Canada, Royal Bank of Canada (RBC) Wealth Management is one of the five main business segments of RBC, the largest commercial bank in the country. This segment has five divisions, including the company’s Global Asset Management unit. RBC Wealth Management has 1,950 investment advisors in Canada and 2,100 financial advisors in the US. It also maintains offices in seven other countries.

This report provides comprehensive analysis of RBC's wealth management operations. It offers insight into the company’s strategy and financial performance, including key data on assets under management. Customer targeting, service proposition, product innovation, and marketing activities are also covered.

Scope

• RBC’s wealth management business mainly caters to HNW and UHNW clients. However, the business segment also extends its offering to affluent individuals with lower investable assets, covering all key segments in the wealth market in Canada and the US.
• In 2022, the bank reorganized its business structure by moving RBC Investor Services, which was previously part of RBC Investor & Treasury Services, to RBC Wealth Management.
• The bank is focusing on opportunistic growth in its domestic market, Canada, and in the UK. In 2022, the bank agreed to acquire HSBC Canada and completed the acquisition of Brewin Dolphin in the UK.

• Examine the financial performance, key ratios, and AUM growth of RBC
• Benchmark RBC against other global wealth managers
• Understand RBC’s current strategic objectives and their impact on its financial performance
• Discover RBC’s key products and client targeting strategies
• Learn more about RBC’s marketing strategy, social media presence, and digital innovations