Quiznos - Failure Case Study

Quiznos - Failure Case Study

Summary

Quiznos misjudged a number of key business strategy decisions and failed to compete with major competitor Subway.

Quiznos saw a dramatic rise and fall in outlet growth since its opening, becoming one of the top three sandwich chains in the USA, declaring bankruptcy, and eventually ending up with a little as 176 outlets in 2021.

Scope

• Quiznos failed to compete with Subway on price. Corporate mismanaged its franchisees leading to a negative public image, buoyed by dubious marketing.
• Quiznos’s high quality stance failed to stand out from new artisan sandwich brands.
• Many foodservice brands are vulnerable to economic decline as well as experiencing various scandals but are more likely to survive if they have a strong brand identity.
• Quiznos historically has failed to respond to changes in the market but its current rebranding hopes to find success in the post-pandemic consumer landscape.

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.