Publix, United States (US) (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Publix, United States (US) (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Publix held a market share of 2.6% in the US food & grocery market in 2021.

According to GlobalData’s global consumer survey Q3 2021, ~18.1% of US consumers prefer to purchase food & groceries from Publix.

A large chunk of its core customers are millennials, who prefer easy & convenient shopping who account to 42.4% of its total consumer base.

Scope

• Publix’s superior customer service makes it one of the most preferred food and grocery retailers across demographics
• Publix’s growing popularity among American consumers can be attributed to its easy accessibility and constant improvement of customer experience
• Publix’s newly developed mobile app and attractive membership and loyalty programs make the retailer appealing to first-time shoppers

• Gain a comprehensive knowledge on Publix business and develop a competitive advantage
• Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing &footwear market segment in the United States