Primark, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Summary
Primark is a renowned value retailer in the UK, with 31.6% of UK consumers stating that they have purchased apparel from Primark The retailer’s customer base is skewed towards females, accounting for 61.8% which is likely due to womenswear making up a significant proportion of its product range.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
- Primark’s value price positioning and wide product range makes it the most shopped at retailer in the UK
- Primark’s reliance on its vast store estate means it suffered more than most during the pandemic
- A lack of transactional website means Primark will not benefit from the prevailing online demand post-pandemic
- Gain a comprehensive knowledge on Primark's business and develop a competitive advantage
- Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing and footwear segment in the UK
- Executive Summary
- Primark Retail Shopper Profile
- UK clothing & footwear shopper profile
- Where UK consumers purchase clothing & footwear products
- Retailers used for other categories
- Primark Overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and Market Shares
- Apparel market
- Primark’s market share
- Top 10 retailers’ market share
- Primark’s share of shoppers
- Top 10 retailers’ market positioning map
- Contacts
Research Assistance
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