Presidents Cup, 2022 - Post Event Analysis

Presidents Cup, 2022 - Post Event Analysis

Summary

An analysis of the recent 2022 Presidents Cup, which provides insight the event's broadcasters, sponsorship portfolio, prize money, attendance and ticketing

This year's Presidents Cup averaged 1.89 million viewers on NBC for the final Sunday of the event, with the PGA tour also announcing record breaking ticket sales for the 2022 edition. Regarding sponsorship, the 2022 Presidents Cup had a total of 6 sponsors, which are worth a total of $31.35 million annually.

Key Highlights

• The PGA tour announced that this year’s event broke ticket sales records.
• Ticket sales started at $40 for Tuesday, $60 for Wednesday and $100 for Thursday, Friday, Saturday and Sunday. Average viewership was 1.39 million on the penultimate day of the event, a 69% increase in comparison to the 2019 edition on NBC.
• The last day also saw an 11% increase from the 2019 event. The total estimated annual value received from the tournament partners was $31.35 million.
• The biggest sponsorship of the event was with Citi Group, worth an estimated $16 million annually according to GlobalData. The Presidents Cup is a charity event, and therefore raises money for charity instead of offering prize money, with $54.4 million being raised since 1994.
• Each player, captain and captain assistant gets $150,000 to distribute to a charity of their choice.

• This report provides an overview of the event including -a look at the event's sponsorship portfolio, broadcasters, prize money, attendance and ticketing. An analysis of the 2022 Presidents Cup sponsors is included and the estimated annual values for some of these deals. Information regarding some of the events broadcasting and ticketing figures are also included.

• For those wanting an in-depth analysis of how the 2022 Presidents Cup performed, in the sense of both business and popularity.