Portugal Telecom Services Market Size and Analysis by Service Revenue, Penetration, Subscription, ARPU's (Mobile, Fixed and Pay-TV by Segments and Technology), Competitive Landscape and Forecast, 2022-2027

Portugal Telecom Services Market Size and Analysis by Service Revenue, Penetration, Subscription, ARPU's (Mobile, Fixed and Pay-TV by Segments and Technology), Competitive Landscape and Forecast, 2022-2027

Summary

Portugal Telecom Services Market Size and Analysis by Service Revenue, Penetration, Subscription, ARPU's (Mobile, Fixed and Pay-TV by Segments and Technology), Competitive Landscape and Forecast, 2022-2027, a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Portugal today, with detailed forecasts of key indicators up to 2027. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics, and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile, and pay-TV markets, as well as a review of key regulatory trends.

Total telecom and pay-TV service revenue in Portugal will grow at a CAGR of 0.6% during the forecast period 2022-2027, primarily supported by steady growth in mobile data service revue and marginal growth in fixed broadband service revenue. Mobile data service revenue will grow at a CAGR of 6.5% during the period of 2022-2027, driven by increasing smartphone subscriptions, growing data consumption and projected growth in adoption of 5G services, which will yield higher data ARPU, and increasing mobile data ARPU over the forecast period. Fixed broadband services revenue will grow marginally at a CAGR of 0.7% over the forecast period, on the back of ongoing broadband network expansion efforts by operators like MEO in the country.

The Country Intelligence Report provides in-depth analysis of the following -

  • Demographic and macroeconomic context in Portugal.
  • The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, DTT migration, IoT regulations, etc.
  • Telecom and pay-TV services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data, and pay-TV markets.
  • The competitive landscape: an examination of the positioning of leading players in the telecom and pay-TV services market as well as subscription market shares across segments.
  • Company snapshots: analysis of the financial position of leading service providers in the telecommunications and pay-TV markets.
  • Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.
Scope
  • The overall telecom and pay-TV services revenue in Portugal will grow at a CAGR of 0.6% during the forecast period 2022-2027.
  • Mobile data service revenues will grow at a CAGR of 6.5% over 2022-2027, driven by increasing smartphone subscriptions, growing data consumption and projected growth in adoption of 5G services, which will yield higher data ARPU, and increasing mobile data ARPU over the forecast period.
  • Fixed broadband service revenue will marginally increase at a CAGR of 0.7% over 2022-2027, driven by growth in FTTH/B and fixed wireless subscriptions, on the back of ongoing broadband network expansion efforts by operators like MEO in the country.
Reasons to Buy
  • This Country Intelligence Report offers a thorough, forward-looking analysis of Portugal’s telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Portugal’s mobile communications, fixed telephony, and broadband markets, including the evolution of service provider market shares.
  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Portugal’s telecommunications markets.
  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in Portugal.


  • Demographic, macroeconomic, and regulatory context
    • Demographic and macroeconomic context
    • Regulatory Context
  • Telecom services market outlook
    • Total telecom service revenue
    • Mobile services market: Penetration and subscription trends
    • Mobile services market: Device adoption trends
    • Mobile services market: Payment types and technology trends
    • Mobile services market: Churn and usage trends
    • Mobile services market: Market share trends
    • Mobile services market: Service revenue trends
    • Fixed services market: Penetration and subscription trends
    • Fixed services market: Market share trends
    • Fixed services market: Service revenue trends
    • Pay-TV services market: Penetration and subscription trends
    • Pay-TV services market: Market share trends
    • Pay-TV services market: Service revenue trends
  • Competitive landscape and company snapshots
    • Competitive landscape: Product portfolios and positioning
    • Competitive landscape: Market share overview
    • Company snapshot: MEO
    • Company snapshot: NOS
    • Company snapshot: Vodafone Portugal
  • Additional resources
    • Baseline forecast assumptions
    • Portugal data tables
    • Glossary
    • Research methodology
    • Country Intelligence Report coverage

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