Portugal Telecom Operators Country Intelligence Report

Portugal Telecom Operators Country Intelligence Report


Summary

Portugal Telecom Operators Country Intelligence Report, a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Portugal today, with detailed forecasts of key indicators up to 2028. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics, and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile, and pay-TV markets, as well as a review of key regulatory trends.

Total telecom and pay-TV service revenue in Portugal, when valued in terms of local currency will grow at a CAGR of 0.4%, supported by steady growth in mobile data service revenue, pay-TV and in fixed broadband service revenue. Mobile data revenue will grow at a CAGR of 4.2% during 2023-2028. This growth will be driven by growing smartphone and M2M/IoT subscriptions, projected growth in adoption of higher ARPU-yielding 5G services and growing mobile data ARPU over the forecast period. Fixed broadband revenue will also grow, thanks to growth in fiber subscriptions, on the back of broadband network expansion efforts by operators and the government.

The Country Intelligence Report provides in-depth analysis of the following -
  • Demographic and macroeconomic context in Portugal.
  • The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, DTT migration, IoT regulations, etc.
  • Telecom and pay-TV services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data, and pay-TV markets.
  • The competitive landscape: an examination of the positioning of leading players in the telecom and pay-TV services market as well as subscription market shares across segments.
  • Company snapshots: analysis of the financial position of leading service providers in the telecommunications and pay-TV markets.
  • Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.
Scope
  • M2M/IoT subscription will grow during 2023-2028. This growth is supported by the focus of telecom operators and the government on M2M/IoT network expansion.
  • 5G subscriptions will account for the majority of total mobile subscriptions in 2028, driven by ongoing efforts in 5G network expansion by MNOs and the telecom regulator and 5G plan affordability.
  • Average monthly mobile voice usage in Portugal will decline to 122 minutes in 2028, with subscribers increasingly shifting to OTT-based voice communication alternatives.
Reasons to Buy
  • This Country Intelligence Report offers a thorough, forward-looking analysis of Portugal’s telecommunications markets, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Portugal’s mobile communications, fixed telephony, and broadband markets, including the evolution of service provider market shares.
  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Portugal’s telecommunications markets.
  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in Portugal.


Market Highlights
Key takeaways, country telecom market snapshot 2023-2028, revenue CAGR and penetration by service type, 2023 penetration in regional context
Operating Environment
Population, real GDP growth, nominal GDP, consumer price inflation, PPP-adjusted GDP per capita, exchange rates
GlobalData Country Risk Index (GCRI)
Country risk analysis Portugal compared to the Europe and the world
Regulatory context, highlights, 5G & fixed broadband updates, multi-annual activities plan 2024-2026
ESG context
Telecom Services Market Outlook
Total telecom and pay-TV services revenue by category, 2022-2028
Mobile Services
Mobile subscription penetration and subscription by device type
Mobile subscriptions by payment type, mobile subscriptions by technology generation, 2022-2028
Data usage and traffic
Mobile ARPU by payment type and service revenue by type
Fixed Services
Fixed service penetration and subscription
Voice telephony by technology, fixed broadband lines by technology
Fixed ARPU and service revenue by service type
Pay-TV Services
Pay-TV penetration and subscription
Pay-TV ARPU by type and service revenue
Subscription market share by service area
Competitive Landscape & Company Snapshots
Product portfolios and positioning, service offerings by service provider, 2023
Company snapshot: MEO
Company snapshot: NOS
Company snapshot: Vodafone Portugal
Appendix
Baseline forecast assumptions
Data tables
Glossary
Research methodology
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