Portugal Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Portugal Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

Summary

“Portugal Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Indian market.

The number of live births in Portugal declined by 0.3% during 2015-21, to reach 79,582 in 2021. This resulted in a baby population of 0.3 million in 2021. The crude birth rate has decreased, however, total fertility rates have decreased. The GDP of Portugal grew by 4.9% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 1.3%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 1.2% during 2015-21. Similarly, in volume terms, sales grew in 2021, with the sector registering a CAGR of 0.5%. Baby milks remained by far the largest category in value terms with over 45% of the baby food sector, followed by baby wet meals & other. Nestlé and Danone Group were the top two companies in 2021. Danone Group had a presence across all categories of baby food. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 60% of overall value sales in 2021. GlobalData estimates that the number of live births will decline over the forecast period in Portugal. Consequently, the market for baby food in the country is expected to decrease in volume terms during 2021-27, registering a CAGR of 2.2%.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of baby milks increased from EUR44.3 million ($49.2 million) in 2015 to EUR45.7 million ($54 million) in 2021, registering a CAGR of 0.5% during 2015-21.
  • Volume sales of the baby cereals & dry meals category fell from 2.51 million kg in 2015 to 2.33 million kg in 2021, contracting at a negative CAGR of 1.3% during 2015-21.
  • Value sales of the baby wet meals & other category grew from EUR25.1 million ($27.9 million) in 2015 to EUR29.8 million ($35.3 million) in 2021, posting a CAGR of 2.9% during 2015-21.
  • In volume terms, the baby finger food category declined from 0.019 million kg in 2015 to 0.017 million kg in 2021, registering a negative CAGR of 1.3%.
  • During 2015-21, per capita expenditure on baby drinks increased by 63.4% in current price terms and by 65% in constant price terms.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


  • Introduction
  • Executive Summary
  • Market Environment
    • Value and Volume Growth Analysis by Region
    • Growth Analysis of Portugal Compared with Other Leading Countries in the Western European Market
    • PCC and PCE of Portugal Compared with Global and Western European Markets
  • Background
    • Births - Live Birth Rates
      • Table Birth & population trends, 2007-21
    • The Consumer
    • Sociodemographic Trends
      • Table Live birth trends by age of mother, 2011-20
    • Working Women
      • Table Trends in working women, 2016-21
      • Table Breakdown of the female workforce by age, 2011-20
    • Working Women - Legislation
    • Breastfeeding Trends - Prevalence
      • Table Breastfeeding patterns from 5 weeks to 7 months, 2013
    • Breastfeeding Trends
      • Table Proportion of babies being breastfed by age group, 1995-96 & 1998-99 & 2005-06 & 2011
      • Table Proportion of babies being breastfed by age group & region, 2005-06
  • Overview
    • Portugal Baby Food Sector Snapshot
    • Market Size Analysis
    • Manufacturer Shares
      • Table Baby food: manufacturer shares, value & volume, %, 2015-21
      • Table Baby food: manufacturer shares by category, %, 2021
  • Category Analysis
    • Baby Milks
      • Market Size Analysis - Category: Baby Milks
      • Baby Milks Category Trends
      • Consumer Survey Insights: Portugal Baby Milk Products
      • Baby Milks: Per Capita Trends
      • Baby Milks: Per Capita Trends by Age Group
      • Baby Milks: Segmentation
        • Table Baby milks: SKUs by pack type, 2021
        • Table Baby milks: SKUs by pack size, 2021
        • Table Baby milks: brand price positioning analysis, 2021
      • Leading Companies - Baby Milks: Value and Volume Share
      • Baby Milks: Manufacturer Shares
        • Table Baby milks: manufacturer shares, value & volume, %, 2015-21
      • Baby Milks: Manufacturers & Brands
    • Baby Cereals & Dry Meals
      • Market Size Analysis - Category: Baby Cereals & Dry Meals
      • Baby Cereals & Dry Meals: Per Capita Trends
      • Baby Cereals & Dry Meals: Segmentation
        • Table Baby cereals & dry meals: SKUs by pack type, 2021
        • Table Baby cereals & dry meals: SKUs by pack size, 2021
        • Table Baby cereals & dry meals: brand price positioning analysis, 2021
      • Leading Companies - Baby Cereals & Dry Meals: Value and Volume Share
      • Baby Cereals & Dry Meals: Manufacturer Shares
        • Table Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015-21
      • Baby Cereals & Dry Meals: Manufacturers & Brands
    • Baby Wet Meals & Other
      • Market Size Analysis - Category: BabyWet Meals & Other
      • BabyWet Meals & Other: Per Capita Trends
      • BabyWet Meals & Other: Segmentation
        • Table Baby wet meals & other: SKUs by pack type, 2021
        • Table Baby wet meals & other: SKUs by pack size, 2021
        • Table Baby wet meals & other: brand price positioning analysis, 2021
      • Leading Companies - BabyWet Meals & Other: Value and Volume Share
      • BabyWet Meals & Other: Manufacturer Shares
        • Table Baby wet meals & other: manufacturer shares, value & volume, %, 2015-21
      • BabyWet Meals & Other: Manufacturers & Brands
    • Baby Finger Food
      • Market Size Analysis - Category: Baby Finger Food
      • Baby Finger Food: Per Capita Trends
      • Baby Finger Food: Segmentation
        • Table Baby finger food: SKUs by pack type, 2021
        • Table Baby finger food: SKUs by pack size, 2021
        • Table Baby finger food: brand price positioning analysis, 2021
      • Leading Companies - Baby Finger Food: Value and Volume Share
      • Baby Finger Food: Manufacturer Shares
        • Table Baby finger food: manufacturer shares, value & volume, %, 2015-21
    • Baby Drinks
      • Market Size Analysis - Category: Baby Drinks
      • Baby Drinks: Per Capita Trends
      • Baby Drinks: Segmentation
        • Table Baby drinks: SKUs by pack type, 2021
        • Table Baby drinks: SKUs by pack size, 2021
        • Table Baby drinks: brand price positioning analysis, 2021
      • Leading Companies - Baby Drinks: Value and Volume Share
      • Baby Drinks: Manufacturer Shares
        • Table Baby drinks: manufacturer shares, value & volume, %, 2015-21
  • Production and Trade
    • Imports
      • Table Baby milks & cereals: trends in imports, 2014-21
      • Table Imports of baby milks & cereals by country of origin, 2019-21
    • Trends in Imports
      • Table Other baby food: trends in imports, 2014-21
    • Imports
      • Table Imports of other baby food by country of origin, 2019-21
    • Exports
      • Table Baby milks & cereals: trends in exports, 2014-21
      • Table Exports of baby milks & cereals by country of destination, 2019-21
      • Table Other baby food: trends in exports, 2014-21
    • Trends in Exports
      • Table Exports of other baby food by country of destination, 2019-21
    • Production
  • Distribution
    • Channel Share Analysis
    • Baby Food Retailing
      • Table Baby food: sales by outlet type, % value, 2015-21
      • Table Baby food: sales by type of food & outlet type, % value, 2021
  • Economic Background
    • GDP Growth and Inflation
    • Portugal- Macroeconomic Analysis
  • Prospects and Forecasts
    • Population Growth
    • Birth and Population Projections
      • Table Birth & population projections, 2011-27
    • Portugal Baby Food Sector Forecast Snapshot
    • Impact of COVID-19
    • Future Trends
    • Consumer Survey Insights: Portugal Baby Food
    • Consumer Survey Insights: Portugal Baby Care and Child Care Products
  • Definitions
    • Definitions - Category
    • Definitions - Terminology
  • Appendix
    • Appendix - The Baby Population: The baby population will fall by 10.9% during 2021-27
      • Table Baby population, number of babies ('000), 2007-27
    • Appendix - Sector Value: In 2021, the market's value sales amounted to $115.9 million, of which milks accounted for $54 million
      • Table Baby food: market value, current prices ($ million), 2015-21
    • Appendix - Sector Value: In constant price terms, sales increased by 2.9% during 2015-21
      • Table Baby food: market value, constant prices, 2015-21
    • Appendix - Sector Volume: Baby food consumption amounted to 7.56 million kg in 2021
      • Table Baby food: market volume, million kg, 2015-21
    • Appendix - Per Capita Expenditure: In 2021, expenditure per baby aged 0-36 months stood at $462.2
      • Table Baby food: per capita expenditure, current prices ($), 2015-21
    • Appendix - Per Capita Expenditure: Spending in real terms rose by 2.8% during 2015-21
      • Table Baby food: per capita expenditure, constant prices, 2015-21
    • Appendix - Per Capita Consumption: Intake per baby aged 0-3 years was 30.2kg in 2021
      • Table Baby food: per capita consumption, kg, 2015-21
    • Appendix - Milks: In 2021, follow-on milk was the largest segment in the milks category, accounting for 34.7% of value sales
      • Table Baby milks: category segmentation, value & volume, 2015-21
    • Appendix - Value Forecasts: During 2021-27, the market is expected to grow by 11.3%
      • Table Baby food: market value, current prices ($ million), 2021-27
    • Appendix - Value Forecasts: Value sales in constant terms are set to reach EUR94.5 million ($115.2 million) in 2027
      • Table Baby food: market value forecasts, constant prices, 2021-27
    • Appendix - Volume Forecasts: Consumption of baby food is forecast to reach 6.61 million kg in 2027
      • Table Baby food: market volume forecasts,million kg, 2021-27
    • Appendix - Per Capita Forecasts: Per capita expenditure is expected to reach $577.6 per baby in 2027
      • Table Baby food: per capita expenditure, current prices ($), 2021-27
    • Appendix - Per Capita Forecasts: In constant terms, per capita expenditure is projected to reach EUR423.2 ($516.1) in 2027
      • Table Baby food: per capita expenditure, constant prices, 2021-27
    • Appendix - Per Capita Forecasts: Intake per baby aged 0-3 years is anticipated to reach 29.6kg in 2027
      • Table Baby food: per capita consumption, kg, 2021-27
    • Appendix - Exchange Rates (LCU per $)
      • Table Exchange rates: LCU per $, 2015-21
      • Table Exchange rates: LCU per $, 2022-27
    • Appendix - Store checks: A total of 490 SKUs were recorded by GlobalData, with the baby wet meals & other category making up the largest proportion
      • Table SKUs allocation by product type
    • Summary Methodology
    • About GlobalData

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