Poland Tourism Source Market Insight

Poland Tourism Source Market Insight

Summary

GlobalData’s Tourism Source Market Insight: Poland report provides a thorough insight into Poland's domestic and outbound tourism market. The report looks at the profiles of Polish tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Polish outbound travel market.

Key Highlights

According to GlobalData, 24.5% of outbound travel is by Polish families, making it the second largest user type for outbound travel.

Aligned with global travel trends, affordability is the most influential factor when Polish travelers are deciding where to go on holiday. According to GlobalData’s Q3 2021 Consumer Survey, 65% of Polish respondents consider affordability when deciding where to go on holiday, the most popular response, exceeding the global average of 58%.

Exceeding the global average, recommendations from friends and family are key factors motivating where Polish tourists go on holiday. According to GlobalData’s Q3 2021 Consumer Survey, 51% of Polish respondents consider recommendations by family and friends when deciding holiday destinations, whereas the global average response is 47%.

Scope

This report is part of GlobalData's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Polish outbound travel market.

Reasons to Buy

This report provides clear insight into developments in Polish regional and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.

The report explores the different profiles of Polish tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market. The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.