Poland - The Future of Foodservice to 2028

Poland - The Future of Foodservice to 2028

Summary

This report provides an in-depth evaluation the Polish foodservice market, including analysis of the key issues impacting on the industry.

This report includes -

• Consumer insight and analysis to provide a clear view of prevailing need states, trends and demands of consumers, including segmentation analysis and channel preference, all fully supported by comprehensive market data and occasions and locations analytics.
• In-depth analysis of channel performance, detailing the winning formats, with supporting analysis to provide comprehensive understanding of the reasons behind success and failure.
• For each of the three key profit sector channels - QSR, FSR, and, coffee and tea shops - a deep dive into the ‘who’, ‘why’, ‘what’, ‘where’ and ‘what next’.
• Analysis of major market player performance, and how each player is meeting the needs of consumers and dealing with changing market demands, with supporting case studies on key menu, service and format innovations.

The Polish profit sector generated total revenue of PLN81 billion ($19 billion) in 2023, rising at a CAGR of 0.7% from PLN78 billion ($22 billion) in 2018. This was driven by an increase in sales through the QSR and FSR channels. However, growth was subdued due to a drop in the transaction count at a negative CAGR of 3.1% during 2018-23.

With the support of government measures and rising tourism, the overall value of the foodservice profit sector will increase at a CAGR of 10.5% during 2023-28, while the number of transactions will rise at a CAGR of 6.7%.

Scope

Macro context:

• Understanding the wider economic and social trends within a country; key to providing background when looking into a specific industry.

Profit sector channels:

• A number of foodservice channels have been grouped together to form the “profit sector”; these include accommodation, leisure, restaurants, retail, travel, workplace, and pub, club & bar. This section will first go through overall trends in the sector, then “deep dive” into each of the three key channels. These channels are quick-service restaurant (QSR), full-service restaurant (FSR), and coffee & tea shop. The report structure for each of these channels is explained on the next page.

Cost sector channels:

• A number of foodservice channels have been grouped together to form the “cost sector”; these include education, healthcare, military & civil defense, and welfare & services. This sector typically represents the state’s foodservice operators. This section of the report will go through overall trends in the sector.

Reasons to Buy

• Specific forecasts of the foodservice market over the next five years (2023-28) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
• Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, and coffee & tea shop) will allow readers understand the wants and needs of their target demographics.