Poland Cards and Payments: Opportunities and Risks to 2028

Poland Cards and Payments: Opportunities and Risks to 2028

Summary

GlobalData’s ‘Poland Cards and Payments: Opportunities and Risks to 2028' report provides top-level market analysis, information and insights into the Polish cards and payments industry, including -

• Current and forecast values for each market in the Polish cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including cards, cash, credit transfers, direct debits and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Polish cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Polish cards and payments industry.

GlobalData’s ‘Poland Cards and Payments: Opportunities and Risks to 2028' report provides detailed analysis of market trends in the Polish cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, cash, credit transfers, direct debits and cheques during the review-period (2020-24e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2024e-28f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

Key Highlights

• Poland is one of the most-advanced contactless payment markets in the world, with the majority of consumers embracing this payment method. To capitalize, in June 2024, Mastercard introduced a biometric payment solution called Pay with Your Glance, in collaboration with Empik and PayEye. This initiative allows consumers to use facial recognition for payments, integrating biometric data into existing payment systems. The payment process involves users registering their facial biometrics through an app connected to their bank or a participating merchant. While making a purchase, the user needs to look at a camera-equipped terminal and the system verifies their identity; completing the transaction without needing a physical card or device.
• The market is driven by the domestic brand BLIK, which allows users to make both in-store and online payments. In H1 2024, BLIK made over 1.1 billion transactions (including e-commerce, POS, ATM, and P2P) with an increase of 40% compared to the same period in the previous year. At the end of June 2024, there were 30.3 million mobile apps registered in the BLIK payment system.
• Buy now pay later (BNPL) services are gradually gaining prominence in Poland as an alternative credit option, mostly driven by tech-savvy millennials. Credit offered by a bank is the preferred BNPL option for in-store purchases. To capitalize on the growing popularity of BNPL, in May 2024, PKO Pay Later (the BNPL platform of PKO Bank Polski) increased its BNPL limit to consumers from PLN1,000 ($238.04) to PLN2,000 ($476.07); enabling customers to repay for their purchases within 30 days. Since its inception, nearly 226,000 banks consumers made BNPL purchases worth PLN494 million ($117.6 million).

Scope

• Card market size in terms of number of cards, value and volume of transactions in Poland along with detailed card segmentation of debit, credit and charge cards available in the country.
• Market sizing and analysis of major payment instruments including cards, cash, credit transfers, direct debits and cheques.
• Payment market trends and growth for both historical and forecast period.
• Competitor analysis with detailed insights into leading card issuers and schemes.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• A detailed snapshot of country's key alternative payment brands.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Poland cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Poland cards and payments industry.
• Assess the competitive dynamics in the Poland cards and payments industry.
• Gain insights into marketing strategies used for various card types in Poland.
• Gain insights into key regulations governing the Poland cards and payments industry.