Poland Beer and Cider Market Overview by Category, Segment and Price Dynamics, Company, Brand, Distribution and Packaging Insights and Case Studies
Summary
Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.
Key insights and drivers behind the Beer and Cider market performance.
Scope
- Health & Wellness: Rising health concerns among consumers owing to the COVID-19 pandemic limited the sector’s volume sales in 2021. Consumers looking for healthier products reduced their intake of alcohol, forcing manufacturers to think of alternate options to retain their market share.
- Ecommerce: Despite the relaxation of COVID-19 restrictions in 2021, consumers preferred online modes of purchase for their alcohol needs. Subsequently, ecommerce sales of beer & cider grew in 2021 as manufacturers leveraged the trend by promoting products through online channels.
- Gain an in-depth understanding of the dynamics and structure of the Polish beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning. Evaluate the current emerging trends and future growth opportunities in the Polish beer and cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
- Introduction
- Executive Summary
- COVID-19 Beer & Cider Recovery
- COVID-19 Country Overview
- Industry Snapshot
- Sector Snapshot
- Beer & Cider Volume and Value Growth Projections
- Enablers and Inhibitors of Beer & Cider Growth
- Category and Segment Insight
- Beer & Cider Winners and Losers
- Brand vs. Private Label Dynamics
- Beer Category Overview
- Beer – Beer Type Evolution
- Flavor Segment Dynamics – Beer
- Craft Beer Segment Dynamics
- Cider Category Overview
- Cider – Cider Type Evolution
- Flavor Segment Dynamics – Cider
- Brand vs. Private Label Dynamics
- Price Segmentation
- Alcoholic-Strength Segment Dynamics
- Beer: Emerging Trends & Opportunities
- Cider: Emerging Trends & Opportunities
- Company and Brand Insight
- Top Beer & Cider Company Dynamics
- Table Performance of Top Companies, 2021
- Leading Company Profile – Zywiec Group
- Leading Company Profile – Kompania Piwowarska
- Leading Company Profile – Carlsberg Polska Group
- Tier 2 Companies – Key Callouts
- Top Beer & Cider Brand Dynamics
- Brand Spotlight Case Studies – How to Win
- Brand Spotlight Case Studies – Lessons to Learn
- Job Analytics – Themes Evolution
- Job Analytics – Total Jobs
- Global Patent Filings
- Top Beer & Cider Company Dynamics
- Distribution Insight
- On- vs. Off-Premise Evolution in Beer & Cider
- Beer & Cider Sub-Channel Share Dynamics
- Table Performance of On- vs. Off-Premise, 2021
- Beer & Cider Sub-Channel Evolution
- Price Point Analysis
- Packaging Insight
- External Packaging Influences
- Packaging Snapshot
- Table Performance of Packaging, 2021
- Packaging Material Snapshot
- Packaging Type Snapshot
- Consumer Insight
- Key Drivers Influencing Beer & Cider Consumption
- Moderation & Avoidance
- Premiumization & Indulgence
- Novel & Experimental
- Recommendations
- Actionable Insights
- Appendix
- Category Definitions
- Beer & Cider Sector Definitions
- Category Definitions: Beer
- Category Definitions: Cider
- Packaging Definitions
- Channel Definitions
- Category Definitions
- Research Methodology
- Research Methodology – Overview
- Primary Research
- Industry Research
- Intelligence Tools
- Pricing Sources
- Value Methodology
- Forecast Methodology – Introduction
- Forecast Methodology – Process
- Forecast Methodology – Price Elasticity
- Forecast Methodology – Technical USPS
- Forecast Methodology – Review Process
- Forecast Methodology – Case Study
- Table Forecast Methodology – Case Study
Research Assistance
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