Poland Beer and Cider Analysis by Category and Segment, Company and Brand, Price, Distribution, Packaging and Consumer Insights

Poland Beer and Cider Analysis by Category and Segment, Company and Brand, Price, Distribution, Packaging and Consumer Insights


Summary

Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the Beer and Cider market performance

Scope
  • Unfavorable economic conditions such as high inflation and the rising costs of energy and raw materials were the primary inhibitors for the beer & cider market in Poland.
  • Increased promotional efforts and cheaper offerings at modern retail and discount stores supported the expansion of the beer & cider sector.
Reasons to Buy
  • Gain an in-depth understanding of the dynamics and structure of the Polish beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning. Evaluate the current emerging trends and future growth opportunities in the Polish beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.


  • Introduction
    • Executive Summary
    • Industry Snapshot
    • Sector Snapshot
    • Beer & Cider Volume and Value Growth Projections
    • Enablers and Inhibitors of Beer & Cider Growth
  • Category and Segment Insight
    • Beer & Cider Winners and Losers
    • Beer Category Overview
    • Beer - Beer Type Evolution
    • Flavor Dynamics - Beer
    • Craft Beer Segment Dynamics
    • Cider Category Overview
    • Cider - Cider Type Evolution
    • Flavor Dynamics - Cider
    • Brand vs. Private Label Dynamics
    • Price Segmentation
    • Alcoholic Strength Segment Dynamics
    • Beer: Emerging Trends & Opportunities
    • Cider: Emerging Trends & Opportunities
  • Company and Brand Insight
    • Top Beer & Cider Company Dynamics
    • Leading Company Profile - Kompania Piwowarska
    • Leading Company Profile - Zywiec Group
    • Leading Company Profile - Carlsberg Polska
    • Tier 2 Companies - Key Callouts
    • Top Beer & Cider Brand Dynamics
    • Brand Spotlight Case Studies - How to Win
    • Brand Spotlight Case Studies - How to Learn
    • Mergers & Acquisitions Activity 2022
    • Job Analytics - Themes Evolution
    • Job Analytics - Total Jobs
    • Global Patent Filings
  • Distribution Insight
    • Beer & Cider Channel Dynamics
    • Beer & Cider Sub-Channel Dynamics
    • Price Point Analysis
  • Packaging Insight
    • External Packaging Influences
    • Packaging Snapshot
    • Packaging Material Snapshot
    • Packaging Type Snapshot
  • Consumer Insight
    • Key Drivers Influencing Beer & Cider Consumption
    • Premiumization & Indulgence
    • Moderation & Avoidance
    • Novel & Experimental
  • Actionable Insights
  • Appendix
  • Category Definitions
    • Beer & Cider Sector Definitions
    • Category Definitions: Beer
    • Category Definitions: Cider
  • Packaging Definitions
  • Channel Definitions
  • Research Methodology
    • Research Methodology - Overview
    • Primary Research
    • Industry Research
    • Intelligence Tools
    • Pricing Sources
    • Value Methodology
    • Forecast Methodology - Introduction
    • Forecast Methodology - Process
    • Forecast Methodology - Price Elasticity
    • Forecast Methodology - Technical USPs
    • Forecast Methodology - Review Process
    • Forecast Methodology - Case Study

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