Poland Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028

Poland Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028

Summary

“Poland Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Polish market.

The number of live births in Poland declined by 17.7% during 2016-22, reaching 0.3 million in 2022. This resulted in a baby population of one million in 2022. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Poland grew by 3.9% in 2022 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 14.4%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 0.7% during 2016-22. However, in volume terms, sales declined in 2022, with the sector decreasing at a negative CAGR of 1.6%. Baby milks remained by far the largest category in value terms with over 44% of the baby food sector, followed by baby wet meals & other. Danone and Nestlé were the top two companies in 2022. Danone Group retained the top spot in value during 2016-22 and remained the leader in baby milks category. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 67.1% of overall value sales in 2022. GlobalData estimates that the number of live births will decrease over the forecast period in Poland. Similarly, the market for baby food in the country is expected to decline in value and volume terms during 2022-28, falling at a negative CAGR of 0.6% and 3.2%, respectively.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

• Value sales of the baby milks category rose from PLN576.6 million ($146.2 million) in 2016 to PLN589.9 million ($156 million) in 2022, registering a CAGR of 0.4% during 2016-22.
• Volume sales of the baby cereals & dry meals category fell from 6.45 million kg in 2016 to 5.73 million kg in 2022, yielding a negative CAGR of 1.9% during 2016-22.
• Value sales of the baby wet meals & other category increased from PLN326.3 million ($82.8 million) in 2016 to PLN419.3 million ($110.9 million) in 2022, recording a CAGR of 4.3% during 2016-22.
• During 2016-22, per capita consumption of baby drinks decreased by 29.8%.

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.