Poland Baby Food Market Assessment and Forecasts to 2029

Poland Baby Food Market Assessment and Forecasts to 2029

Summary

The number of live births in Poland declined by 31.3% during 2017–23, reaching 276,000 in 2023. This resulted in a baby population of 912,700 in 2023. The GDP of Poland grew by 0.4% in 2023, while consumer price inflation stood at 11.5%. Overall sales in value terms have increased in recent years at a CAGR of 11.5% during 2017–23. However, in volume terms, sales increased in 2023 at a CAGR of 1.6% during 2017–23. Baby milks remained the largest category in value terms with over 44.8% of the baby food sector. Danone, Nestlé, and HiPP together accounted for 95.5% of value sales in the Polish baby food sector in 2023. Hypermarkets & supermarkets remained the leading distribution channel, accounting for 67.9% of overall value sales in 2023. GlobalData estimates that the number of live births will fall over the forecast period in Poland. The market for baby food in the country is forecast to decline in value terms during 2023–29, at a negative CAGR of 2.5%.

Key Highlights

Value sales of baby milks increased from PLN613.2 million ($162.3 million) in 2017 to PLN669 million ($159.2 million) in 2023, reflecting a CAGR of 1.5%.
Baby cereals & dry meals volumes decreased from PLN216.1 million ($57.2 million) in 2017 to PLN207.2 million ($49.3 million) in 2023, declining at a CAGR of 0.7%.
Value sales of the baby wet meals & other category increased from PLN360.8 million ($95.5 million) in 2017 to PLN483.4 million ($115.1 million) in 2023, reflecting a CAGR of 5%.
During 2017–23, PCC of baby drinks fell by 27.8%, totaling 5.7kg in 2023.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in Poland, as part of GlobalData's global coverage of the sector. It includes an analysis of the following -

Market environment: The report provides a comparative analysis of the value and volume shares of Poland against the Eastern European and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in Poland are compared at regional and global levels.
Background: Provides an overview of births, consumer trends, socio-demographic trends, working women population, and regulations in the Polish baby food sector.
Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of four categories: baby milks, baby cereals & dry meals, baby wet meals & others, and baby drinks. These categories are analyzed by value, volume, and CAGR for the 2017–29 period. The analysis also includes the PCC of and PCE on baby food in Poland, by category. The report provides an analysis of leading manufacturers and brands in the Polish baby food sector in 2023 and their market shares in each category.
Production and trade: The report provides an analysis of imports and exports in the Polish baby food sector.
Distribution channel: Provides analysis on the leading distribution channels at both sector and category level in 2023.
Economic background: The report also provides an outlook on macroeconomic indicators in Poland, with a detailed summary of the economy and labor market.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.