Plant-Based Meat, Poultry and Seafood Alternatives - Consumer Survey Insights

Plant-Based Meat, Poultry and Seafood Alternatives - Consumer Survey Insights

Summary

Plant-Based Meat, Poultry and Seafood Alternatives - Consumer Survey Insights uses GlobalData's Consumer Survey to explore how consumers are embracing a more flexible approach to meat and seafood consumption.

Flexitarianism has been gaining momentum in recent years. This is indicative of consumer preferences for more adaptable diets that do not inhibit enjoyment of indulgent foods, and are not necessarily defined by approaches to meat consumption alone.

Scope

• For some consumers, plant-based meat spend is approaching that of spending on traditional meat products.
• Plant-based proteins are more likely than their animal-based counterparts to be aligned with benefits related to cognitive and skin health.
• Despite their relative infancy, plant-based fish and seafood alternatives have drawn interest among global consumers.

• Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.