Philippines Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028

Philippines Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028

Summary

“Philippines Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Indian market.

The number of live births in the Philippines declined by 26.7% during 2016-22, reaching 1.3 million in 2022. This resulted in a baby population of 4.2 million in 2022. However, both the crude birth rate and total fertility rates, have fallen. The GDP of the Philippines grew by 6.5% in 2022 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 5.6%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 1.4% during 2016-22. However, in volume terms, sales declined in 2022, with the sector decreasing at a negative CAGR of 2.4%. Baby milks remained by far the largest category in value terms with over 85% of the baby food sector, followed by baby cereals & dry meals. Nestlé and Mead Johnson (Reckitt Benckiser) were the top two companies in 2022. Nestlé retained the top spot in value during 2016-22 and remained the leader in all the categories. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 80% of overall value sales in 2022. GlobalData estimates that the number of live births will decrease over the forecast period in the Philippines. Similarly, the market for baby food in the country is expected to decline in value and volume terms during 2022-28, falling at a negative CAGR of 4.5% and 7.4%, respectively.

What else does this report offer?

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.
Scope
  • Value sales of baby milks grew from PHP44.2 billion ($930.1 million) in 2016 to PHP48.7 billion ($981.1 million) in 2022, at a CAGR of 1.6% during this period.
  • Baby cereals & dry meals volumes decreased from 12.6 million kg in 2016 to 10.65 million kg in 2022, at a negative CAGR of 2.8%.
  • Value sales of the baby wet meals & other category rose from PHP108 million ($2.3 million) in 2016 to PHP138.3 million ($2.8 million) in 2022, at a CAGR of 4.2%.
  • During 2016-22, per capita consumption of baby finger food increased by 3.3%.
  • During 2016-22, per capita expenditure on baby drinks increased by 44.9% in current price terms, and by 16% in constant price terms.
Reasons to Buy
  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.


Introduction
Executive Summary
Part 1: Market Environment
Value and Volume Growth Analysis by Region
Growth Analysis of the Philippines Compared with Other Leading Countries in Asia-Pacific
PCC and PCE of the Philippines Compared with Global and Asia-Pacific Markets
Part 2: Background
Births
The Consumer
Sociodemographic Trends
Working Women
Breastfeeding Trends
Regulations
Part 3: Overview
Philippines Baby Food Sector Snapshot
Market Size Analysis
Manufacturer Shares
Part 4: Category Analysis
Baby Milks
Baby Cereals & Dry Meals
Baby Wet Meals & Other
Baby Finger Food
Baby Drinks
Part 5: Production and Trade
Imports
Exports
Part 6: Distribution
Channel Share Analysis
Baby Food Retailing
Part 7: Economic Background
GDP Growth and Inflation
Part 8: Prospects and Forecasts
Future Trends
Part 9: Definitions
Part 10: Appendix
Summary Methodology
About GlobalData
List of Tables
Birth & population trends, 2008-28
Live births by region, 2013, 2014, 2016, and 2019-21
Average incomes by income group, 2017
Live births by age of mother, 2012, 2014, 2016, 2019, and 2020
Women in the labor force, by age group, 2014, 2016, and 2018-21
Breastfeeding and use of bottle rates, 2013 and 2017
Breastfeeding and use of bottle rates, 2017
Exclusive breastfeeding rates by age of baby, %, 2008
Breastfeeding incidence by socio
demographic factors, 2003, 2008, and 2013
Breastfeeding practices by region, 2011 and 2015
Breastfeeding characteristics, 2011
Mean duration of breastfeeding, 2011, 2013, and 2015
Median duration of breastfeeding by sociodemographic factor, 2008 and 2013
Leading categories (value and volume), 2022
Baby food: manufacturer shares, value & volume, %, 2016-22
Baby food: manufacturer shares by category, %, 2022
Baby milks: SKUs by pack type, 2022
Baby milks: SKUs by pack size, 2022
Baby milks: brand price positioning analysis, 2022
Baby milks: manufacturer shares, value & volume, %, 2016-22
Baby milks: manufacturer & brand shares, value, %, 2016-22
Baby milks: manufacturer & brand shares, volume, %, 2016-22
Baby cereals & dry meals: SKUs by pack type, 2022
Baby cereals & dry meals: SKUs by pack size, 2022
Baby cereals & dry meals: brand price positioning analysis, 2022
Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016-22
Baby cereals & dry meals: manufacturer & brand shares, value, %, 2016-22
Baby cereals & dry meals: manufacturer & brand shares, volume, %, 2016-22
Baby wet meals & other: SKUs by pack type, 2022
Baby wet meals & other: SKUs by pack size, 2022
Baby wet meals & other: brand price positioning analysis, 2022
Baby wet meals & other: manufacturer shares, value & volume, %, 2016-22
Baby wet meals & other: manufacturer & brand shares, value, %, 2016-22
Baby wet meals & other: manufacturer & brand shares, volume, %, 2016-22
Baby finger food: SKUs by pack type, 2022
Baby finger food: SKUs by pack size, 2022
Baby finger food: brand price positioning analysis, 2022
Baby finger food: manufacturer shares, value & volume, %, 2016-22
Baby finger food: manufacturer & brand shares, value, %, 2016-22
Baby finger food: manufacturer & brand shares, volume, %, 2016-22
Baby drinks: SKUs by pack type, 2022
Baby drinks: SKUs by pack size, 2022
Baby drinks: brand price positioning analysis, 2022
Baby drinks: manufacturer shares, value & volume, %, 2016-22
Baby drinks: manufacturer & brand shares, value, %, 2016-22
Baby drinks: manufacturer & brand shares, volume, %, 2016-22
Baby milks & cereals: trends in imports, 2014-21
Imports of baby milks & cereals by country of origin, 2019-21
Other baby food: trends in imports, 2014-21
Imports of other baby food by country of origin, 2019-21
Baby milks & cereals: trends in exports, 2014-21
Exports of baby milks & cereals by country of destination, 2019-21
Other baby food: trends in exports, 2014-21
Exports of other baby food by country of destination, 2019-21
Change in distribution share, 2016-22
Baby food: sales by outlet type, % value, 2016-22
Baby food: sales by type of food & outlet type, % value, 2022
Category definitions
Terminology definitions
Baby population, number of babies (’000), 2008-28
Baby food: market value, current prices ($ million), 2016-22
Baby food: market value, constant prices, 2016-22
Baby food: market volume, million kg, 2016-22
Baby food: per capita expenditure, current prices ($), 2016-22
Baby food: per capita expenditure, constant prices, 2016-22
Baby food: per capita consumption, kg, 2016-22
Baby milks: category segmentation, value & volume, 2016-22
Baby food: market value forecasts, current prices ($ million), 2022-28
Baby food: market value forecasts, constant prices, 2022-28
Baby food: market volume forecasts, million kg, 2022-28
Baby food: per capita expenditure forecasts, current prices ($), 2022-28
Baby food: per capita expenditure forecasts, constant prices, 2022-28
Baby food: per capita consumption forecasts, kg, 2022-28
Exchange rates: LCU per $, 2016-22
Exchange rates: LCU per $, 2023-28
SKUs allocation by product type
List of Figures
Philippines' value and volume shares in the global and Asia-Pacific baby food sectors, 2022-27
Philippines compared with the other top countries in terms of market share, growth, and competitive landscape
PCC* comparison - Philippines, Asia Pacific, and global, 2017-27
PCE* comparison - Philippines, Asia Pacific, and global, 2017-27
Survey insights: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?
Survey insights: How would you describe your spend on the following products in the last three months? For “baby food”, for “baby milk”
Survey insights: Which of the following features do you actively look for when making a purchase?
Baby food: sector size (value), 2016-22
Baby food: sector size (volume), 2016-22
Market size and growth analysis by value and volume, baby food sector, 2016-28
Baby food: manufacturer shares, value %, 2022
Baby food: manufacturer shares, volume %, 2022
Baby food: manufacturer shares by category, % value, 2022
Market size and growth analysis by value and volume, baby milks category, 2016-28
Baby milks: per capita expenditure & consumption, 2016-22
Baby milks: per capita expenditure & consumption by age group, 2016-22
Baby milks: segmentation, value, and volume, 2016-22
Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28
Baby cereals & dry meals: per capita expenditure & consumption, 2016-22
Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28
Baby wet meals & other: per capita expenditure & consumption, 2016-22
Market size and growth analysis by value and volume, baby finger food category, 2016-28
Baby finger food: per capita expenditure & consumption, 2016-22
Market size and growth analysis by value and volume, baby drinks category, 2016-28
Baby drinks: per capita expenditure & consumption, 2016-22
Share of key distribution channels (in value terms) - baby food, 2022
Key distribution channel share by category (in value terms), 2022
GDP at current prices (PHP trillion)
Real GDP growth rate (%)
Consumer price inflation (%)
Unemployment rate (%)

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