Philippines Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028

Philippines Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028

Summary

“Philippines Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028” is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Indian market.

The number of live births in the Philippines declined by 26.7% during 2016-22, reaching 1.3 million in 2022. This resulted in a baby population of 4.2 million in 2022. However, both the crude birth rate and total fertility rates, have fallen. The GDP of the Philippines grew by 6.5% in 2022 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 5.6%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 1.4% during 2016-22. However, in volume terms, sales declined in 2022, with the sector decreasing at a negative CAGR of 2.4%. Baby milks remained by far the largest category in value terms with over 85% of the baby food sector, followed by baby cereals & dry meals. Nestlé and Mead Johnson (Reckitt Benckiser) were the top two companies in 2022. Nestlé retained the top spot in value during 2016-22 and remained the leader in all the categories. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 80% of overall value sales in 2022. GlobalData estimates that the number of live births will decrease over the forecast period in the Philippines. Similarly, the market for baby food in the country is expected to decline in value and volume terms during 2022-28, falling at a negative CAGR of 4.5% and 7.4%, respectively.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

• Value sales of baby milks grew from PHP44.2 billion ($930.1 million) in 2016 to PHP48.7 billion ($981.1 million) in 2022, at a CAGR of 1.6% during this period.
• Baby cereals & dry meals volumes decreased from 12.6 million kg in 2016 to 10.65 million kg in 2022, at a negative CAGR of 2.8%.
• Value sales of the baby wet meals & other category rose from PHP108 million ($2.3 million) in 2016 to PHP138.3 million ($2.8 million) in 2022, at a CAGR of 4.2%.
• During 2016-22, per capita consumption of baby finger food increased by 3.3%.
• During 2016-22, per capita expenditure on baby drinks increased by 44.9% in current price terms, and by 16% in constant price terms.

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.