Peru Cigarettes - Market Assessment and Forecasts to 2028

Peru Cigarettes - Market Assessment and Forecasts to 2028

Summary

The Peruvian cigarettes category is expected to fall from PEN829.6 million ($220.2 million) in 2023 to PEN791.2 million ($206.7 million) in 2028, at a negative CAGR of 0.9%. Per capita expenditure of cigarettes stood at $6.5 in 2023 in Peru, which was lower than the global level ($110) and regional level ($33.9). The smoking prevalence was 8.6% in 2023, with 12.7% men and 4.6% women classified as smokers. British American Tobacco-owned BAT - (Overall) represented the leading cigarette brand in 2023. Chile was the leading origin country for cigarette imports into Peru.

Scope

• Per capita expenditure of cigarettes was lower in Peru than both the global and regional levels in 2023
• Chile accounted for most of the cigarette imports into Peru
• Peru exports the majority of its cigarettes to Indonesia
• Convenience Stores was the leading distribution channel in the cigarettes category in Australia
• British American Tobacco Limited was the leading company in the cigarettes category

• Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and identify where to compete.