Perceived Health Benefits of Food and Drink Ingredients - Consumer Survey Insights

Perceived Health Benefits of Food and Drink Ingredients - Consumer Survey Insights

Summary

Perceived Health Benefits of Food and Drink Ingredients - Consumer Survey Insights uses GlobalData's Consumer Survey to study consumer perceptions of a range of popular and emerging food and drink ingredients.

Consumer purchase choices are influenced by a range of considerations, from time and budget, and flavor preferences and sustainability concerns. However, the factor that is most influential when making product choices is the extent to which the product or service impacts health and wellbeing, with almost two thirds of global consumers influenced by this when shopping.

Scope

• There are certain nutrients and ingredients that consumers commonly accept as being healthy; however, many others are subject to debate.
• Consumers are most likely to hold positive attitudes about ingredients that are closely aligned with immune health.
• Consumers demonstrate a more thoughtful approach to ingredient evaluation, and a willingness to distinguish between 'good' and 'bad' fats or sweeteners.

• Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.