Pepco, Poland (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Pepco, Poland (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Pepco shoppers are predominantly female (70.8%) and most are young adults aged between 25-34 with 32.7% of shoppers from this demographic, compared to 23.8% of all shoppers surveyed in Poland This shows Pepco’s popularity among family shoppers, with its wide and low cost childrenswear range an important factor in this.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• Pepco’s large store and value childrenswear range appeals to family shoppers
• The retailer’s ongoing store expansion and value proposition will continue driving its growth
• Pepco’s lack of tangible sustainability goals may jeopardize its brand image as ESG concerns grow amongst consumers

• Gain a comprehensive knowledge on Pepco's business and develop a competitive advantage
• Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing and footwear segment in Poland