L'Oréal S.A - Enterprise Tech Ecosystem Series

L'Oréal S.A - Enterprise Tech Ecosystem Series

Summary

L'Oréal S.A. is a multinational cosmetic firm that produces and markets a range of perfume, hair care, makeup, hair color, and skin care products. L'Oréal markets its products under various international brands, including Lancome Giorgio Armani, Yves Saint Laurent, Biotherm, Kiehl's, Ralph Lauren, Shu Uemura, Cacharel and Helena Rubinstein, Clarisonic, Diesel, Viktor&Rolf, Yue-Sai, Essie, Maybelline New York, Redken, Kerastase, and Matrix. L'Oréal sells products through a distribution network of mass market, department stores, pharmacies and drugstores, hair salons, travel retail, and branded retail and e-commerce platforms.

L’Oréal announced a venture capital fund called BOLD through which the company plans to invest in wellness and beauty start-up brands, Data and tech augmented innovations, sustainability and Green biotech start-ups and digital tech accelerating platforms for better retail and service experience for its clientele.

L'Oréal's Technology Incubator (California Research Center [CRC]), the venture arm of L'Oréal Research & Innovation, invests in start-ups mainly focused on projects ranging from flexible electronics, tissue engineering, synthetic biology, and new functionalized cell models. The incubator partners with academics and entrepreneurs to innovate new products and solutions for beauty industry.

L'Oréal has an innovation and intrapreneurship lab, the MYT(Make Your Technology ), in Aulnay, that focuses on the intrapreneurship and innovation approach for the production and supply chain operations for the EMEA zone

This report provides insight into L'Oréal S.A's activities, including its digital transformation strategies, its innovation programs, its technology initiatives, its estimated ICT budget, and its major ICT contracts.

Scope

• L'Oréal Open Innovation is aimed at bringing ideas and creating products, devices, and digital services in collaboration with innovative tech start-ups.
• L'Oréal Beauty Tech Atelier at Station F helps start-ups become viable and sustainable by leveraging its resources and expertise.
• L’Oréal has invested in Partech Ventures, in order to connect with innovative startups and digital businesses.
• L'Oréal is investing in digital channels and emerging technologies to enhance its business operations.
• L’Oréal accelerated the adaptation of AI, AR technology and services, and sales through e-commerce, focus on products across price points to maintain its business prospects amid COVID.

• Gain insights into L'Oréal's tech operations.
• Gain insights into its tech strategies and innovation initiatives.
• Gain insights into its technology themes under focus.
• Gain insights into various product launches, partnerships, investments and acquisition strategies.