Opportunities for Winning Consumers Beyond Sportspeople Through High-Protein Snacking Innovations
Summary
This report explores how shifting dietary preferences are enhancing the relevance of protein-rich snacks.
Increased interest in protein is driven by a range of factors, including health consciousness, dietary trends, product innovation, and recognition of protein’s importance in maintaining a balanced diet and active lifestyle. This is creating opportunities for protein snacks to meet a more diverse array of need states and expand into more common mainstream snacking occasions.
Scope
- Most consumers strive to maintain a moderate intake of protein each week.
- There is potential to align indulgence-related categories with the benefits of protein.
- Consumers recognize the merits of consuming both animal and plant-based protein.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
- Industry Insights: Opportunities for Winning Consumers Beyond Sportspeople Through High Protein Snacking Innovations
- Protein in context
- Ingredients to watch
- On-trend innovations
- Future of snacking
Research Assistance
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