Opportunities in the Western European Household Products Industry

Opportunities in the Western European Household Products Industry


Summary

The Western European household products industry was valued at $71.2 billion in 2022 and is forecast to reach $78.4 billion in 2027. During 2022-27, the region is projected to record a value CAGR of 1.9%, which is lower than the CAGR predicted for the global household products industry (6.5%). Tissue & hygiene was the largest category in the Western European household products industry in 2022, generating sales of $31.5 billion and a 44.2% share of the overall industry. It is expected to reach $34 billion in 2027, registering a value CAGR of 1.5%. Among the high-potential countries, the UK amassed the largest industry sales in 2022, in both value and volume terms. It is also forecast to register the fastest CAGR during 2022-27, in both value and volume terms.

Provides an overview of current household industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

With growing concerns around health and environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and have naturally derived ingredients. Consumers are looking for novel products with toxin-free ingredients and are avoiding harmful chemicals. As a result, manufacturers are formulating household products that are sustainable and contain safe ingredients.

Scope
  • This report brings together multiple data sources to provide a comprehensive overview of the Western European household products industry, analyzing data from 19 countries in the region. It includes analysis on the following -
  • Market Environment: Includes industry size, market size, and growth analysis by category.
  • High-Potential Countries’ Analysis: Indicates changing share of value consumption of various household products products by category across high-potential countries in the Western European region. It also provides risk-reward analysis of four countries across the Western European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
  • Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
  • Success Stories: This section features some of the most compelling household products manufacturers, brands, products, and marketing campaigns in the Western European region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.
  • Competitive Environment: Provides an overview of leading companies in the Western European region, besides analyzing the growth of private label in the region.
  • Distribution Analysis: Provides analysis on the leading distribution channels in the Western European household products industry in 2022. It covers six distribution channels: hypermarkets & supermarkets; convenience stores; e-retailers; “dollar stores” variety stores & general merchandise retailers; and others. Others includes cash & carries and warehouse clubs, vending machines, and other channels.
  • Packaging Analysis*: The report provides percentage share (2022) and growth analysis (during 2017-22) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of household products.
  • Challenges and Future Outlook: Provides the challenges and outlook pertaining to the Western European household products industry.
  • Select industry metrics: Provides the insights on patent filings, job analytics by country and theme, as well as on global deals.
Reasons to Buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates


  • Executive Summary
  • Market Environment
    • Market Size Analysis – Western Europe Compared with Other Regions
    • Value and Volume Growth Analysis by Region
    • Western European Market Growth Analysis by Country
    • Western European Market Growth Analysis by Category
  • High-Potential Countries’ Analysis
    • Methodology – Identifying High-Potential Countries
    • Top Four High-Potential Countries in Western Europe
    • Overview of High-Potential Countries in Western Europe
    • Growth Contribution Analysis by Country
    • Value Share Analysis of Household Products Categories
    • Change in Value Consumption Levels by Country and Category
    • Per Capita Consumption Analysis
    • Per Capita Expenditure Analysis
  • Country Deep Dive
    • UK
      • Overview of the UK Household Products Industry
      • Key Trends in the UK Household Products Industry
    • Switzerland
      • Overview of the Swiss Household Products Industry
      • Key Trends in the Swiss Household Products Industry
    • Spain
      • Overview of the Spanish Household Products Industry
      • Key Trends in the Spanish Household Products Industry
    • France
      • Overview of the French Household Products Industry
      • Key Trends in the French Household Products Industry
  • Success Stories
    • About Success Stories
    • Case Study: BioVate Multipurpose Surface Cleaner
    • Case Study: SuperFinn Limescale Cleaner Spray
    • Case Study: Air Wick 24/7 Active Fresh Aerosol-Free Automatic Spray
  • Competitive Environment
    • Leading Companies’ Shares in the Western European Household Products Industry
    • Brand Share Analysis of Top Five Companies
    • Leading Companies in the Western European Household Products Industry
    • Leading Brands in the Western European Household Products Industry
    • Private label Penetration in the Western European Household Products Industry
  • Distribution Analysis
    • Leading Distribution Channels by Country
    • Leading Distribution Channels by Category
  • Packaging Analysis
    • Growth Analysis – by Pack Material and Pack Type
    • Growth Analysis – by Closure Type and Primary Outer Type
  • Challenges and Future Outlook
    • Key Challenges in the Western European Household Products Industry
    • Future Outlook of the Western European Household Products Industry
  • Select Industry Metrics
    • Western European Patent Filings
    • Global Patent Filings
    • Western European Job Analytics by Company
    • Western European Job Analytics by Theme
    • Global Deals
  • Appendix
    • Table Global household products sales, by region – value ($ million)
    • Table Global household products sales, by region – volume (million units)
    • Table Growth analysis, by country – value ($ million)
    • Table Growth analysis, by country – volume (million units)
    • Table Industry growth analysis, by country – air fresheners ($ million)
    • Table Industry growth analysis, by country – bleach ($ million)
    • Table Industry growth analysis, by country – dishwashing products ($ million)
    • Table Industry growth analysis, by country – general purpose cleaners ($ million)
    • Table Industry growth analysis, by country – insecticides ($ million)
    • Table Industry growth analysis, by country – polishes ($ million)
    • Table Industry growth analysis, by country – scouring products ($ million)
    • Table Industry growth analysis, by country – textile washing products ($ million)
    • Table Industry growth analysis, by country – tissue & hygiene ($ million)
    • Table Industry growth analysis, by country – toilet care ($ million)
    • Table Industry growth analysis, by country – air fresheners (million units)
    • Table Industry growth analysis, by country – bleach (million units)
    • Table Industry growth analysis, by country – dishwashing products (million units)
    • Table Industry growth analysis, by country – general purpose cleaners (million units)
    • Table Industry growth analysis, by country – insecticides (million units)
    • Table Industry growth analysis, by country – polishes (million units)
    • Table Industry growth analysis, by country – scouring products (million units)
    • Table Industry growth analysis, by country – textile washing products (million units)
    • Table Industry growth analysis, by country – tissue & hygiene (million units)
    • Table Industry growth analysis, by country – toilet care (million units)
    • Table Global – brands vs. private label value (2022, $ million)
    • Table Western Europe – brands vs. private label value (2022, $ million)
    • Table Western Europe – brands vs. private label value, by country (2022, $ million)
    • Table Western Europe value share, air fresheners (2022, $ million)
    • Table Western Europe value share, bleach (2022, $ million)
    • Table Western Europe value share, dishwashing products (2022, $ million)
    • Table Western Europe value share, general purpose cleaners (2022, $ million)
    • Table Western Europe value share, insecticides (2022, $ million)
    • Table Western Europe value share, polishes (2022, $ million)
    • Table Western Europe value share, scouring products (2022, $ million)
    • Table Western Europe value share, textile washing products (2022, $ million)
    • Table Western Europe value share, tissue & hygiene (2022, $ million)
    • Table Western Europe value share, toilet care (2022, $ million)
    • Table Leading distribution channels in the Western European region ($ million)
    • Table Volume growth by pack material (million units)
    • Table Volume growth by pack type (million units)
    • Table Volume growth by closure type (million units)
    • Table Volume growth by primary outer type (million units)
  • Definitions
    • Definitions – Industry & Categories
    • Definitions – Channel
    • GlobalData’s eight mega-trends
    • The Eight Mega-Trends can be Broken Down into 43 Trends
    • Definitions – Trends: Health & Wellness
    • Definitions – Trends: Sensory & Indulgence
    • Definitions – Trends: Comfort & Uncertainty
    • Definitions – Trends: Sustainability & Ethics
    • Definitions – Trends: Individualism & Expression
    • Definitions – Trends: Digitalization
    • Definitions – Trends: Easy & Affordable
    • Definitions – Trends: Demographics

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