Opportunities in the Western European Household Products Industry
Summary
The Western European household products industry was valued at $71.2 billion in 2022 and is forecast to reach $78.4 billion in 2027. During 2022-27, the region is projected to record a value CAGR of 1.9%, which is lower than the CAGR predicted for the global household products industry (6.5%). Tissue & hygiene was the largest category in the Western European household products industry in 2022, generating sales of $31.5 billion and a 44.2% share of the overall industry. It is expected to reach $34 billion in 2027, registering a value CAGR of 1.5%. Among the high-potential countries, the UK amassed the largest industry sales in 2022, in both value and volume terms. It is also forecast to register the fastest CAGR during 2022-27, in both value and volume terms.
Provides an overview of current household industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
With growing concerns around health and environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and have naturally derived ingredients. Consumers are looking for novel products with toxin-free ingredients and are avoiding harmful chemicals. As a result, manufacturers are formulating household products that are sustainable and contain safe ingredients.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Western European household products industry, analyzing data from 19 countries in the region. It includes analysis on the following -
Market Environment: Includes industry size, market size, and growth analysis by category.
High-Potential Countries’ Analysis: Indicates changing share of value consumption of various household products products by category across high-potential countries in the Western European region. It also provides risk-reward analysis of four countries across the Western European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
Success Stories: This section features some of the most compelling household products manufacturers, brands, products, and marketing campaigns in the Western European region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.
Competitive Environment: Provides an overview of leading companies in the Western European region, besides analyzing the growth of private label in the region.
Distribution Analysis: Provides analysis on the leading distribution channels in the Western European household products industry in 2022. It covers six distribution channels: hypermarkets & supermarkets; convenience stores; e-retailers; “dollar stores” variety stores & general merchandise retailers; and others. Others includes cash & carries and warehouse clubs, vending machines, and other channels.
Packaging Analysis*: The report provides percentage share (2022) and growth analysis (during 2017-22) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of household products.
Challenges and Future Outlook: Provides the challenges and outlook pertaining to the Western European household products industry.
Select industry metrics: Provides the insights on patent filings, job analytics by country and theme, as well as on global deals.
Reasons to Buy
Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Executive Summary
Market Environment
Market Size Analysis – Western Europe Compared with Other Regions
Value and Volume Growth Analysis by Region
Western European Market Growth Analysis by Country
Western European Market Growth Analysis by Category
High-Potential Countries’ Analysis
Methodology – Identifying High-Potential Countries
Top Four High-Potential Countries in Western Europe
Overview of High-Potential Countries in Western Europe
Growth Contribution Analysis by Country
Value Share Analysis of Household Products Categories
Change in Value Consumption Levels by Country and Category
Per Capita Consumption Analysis
Per Capita Expenditure Analysis
Country Deep Dive
UK
Overview of the UK Household Products Industry
Key Trends in the UK Household Products Industry
Switzerland
Overview of the Swiss Household Products Industry
Key Trends in the Swiss Household Products Industry
Spain
Overview of the Spanish Household Products Industry
Key Trends in the Spanish Household Products Industry
France
Overview of the French Household Products Industry
Key Trends in the French Household Products Industry
Success Stories
About Success Stories
Case Study: BioVate Multipurpose Surface Cleaner
Case Study: SuperFinn Limescale Cleaner Spray
Case Study: Air Wick 24/7 Active Fresh Aerosol-Free Automatic Spray
Competitive Environment
Leading Companies’ Shares in the Western European Household Products Industry
Brand Share Analysis of Top Five Companies
Leading Companies in the Western European Household Products Industry
Leading Brands in the Western European Household Products Industry
Private label Penetration in the Western European Household Products Industry
Distribution Analysis
Leading Distribution Channels by Country
Leading Distribution Channels by Category
Packaging Analysis
Growth Analysis – by Pack Material and Pack Type
Growth Analysis – by Closure Type and Primary Outer Type
Challenges and Future Outlook
Key Challenges in the Western European Household Products Industry
Future Outlook of the Western European Household Products Industry
Select Industry Metrics
Western European Patent Filings
Global Patent Filings
Western European Job Analytics by Company
Western European Job Analytics by Theme
Global Deals
Appendix
Table Global household products sales, by region – value ($ million)
Table Global household products sales, by region – volume (million units)
Table Growth analysis, by country – value ($ million)
Table Growth analysis, by country – volume (million units)
Table Industry growth analysis, by country – air fresheners ($ million)
Table Industry growth analysis, by country – bleach ($ million)
Table Industry growth analysis, by country – dishwashing products ($ million)
Table Industry growth analysis, by country – general purpose cleaners ($ million)
Table Industry growth analysis, by country – insecticides ($ million)
Table Industry growth analysis, by country – polishes ($ million)
Table Industry growth analysis, by country – scouring products ($ million)
Table Industry growth analysis, by country – textile washing products ($ million)
Table Industry growth analysis, by country – tissue & hygiene ($ million)
Table Industry growth analysis, by country – toilet care ($ million)
Table Industry growth analysis, by country – air fresheners (million units)
Table Industry growth analysis, by country – bleach (million units)
Table Industry growth analysis, by country – dishwashing products (million units)
Table Industry growth analysis, by country – general purpose cleaners (million units)
Table Industry growth analysis, by country – insecticides (million units)
Table Industry growth analysis, by country – polishes (million units)
Table Industry growth analysis, by country – scouring products (million units)
Table Industry growth analysis, by country – textile washing products (million units)
Table Industry growth analysis, by country – tissue & hygiene (million units)
Table Industry growth analysis, by country – toilet care (million units)
Table Global – brands vs. private label value (2022, $ million)
Table Western Europe – brands vs. private label value (2022, $ million)
Table Western Europe – brands vs. private label value, by country (2022, $ million)
Table Western Europe value share, air fresheners (2022, $ million)
Table Western Europe value share, bleach (2022, $ million)
Table Western Europe value share, dishwashing products (2022, $ million)
Table Western Europe value share, general purpose cleaners (2022, $ million)
Table Western Europe value share, insecticides (2022, $ million)
Table Western Europe value share, polishes (2022, $ million)
Table Western Europe value share, scouring products (2022, $ million)
Table Western Europe value share, textile washing products (2022, $ million)
Table Western Europe value share, tissue & hygiene (2022, $ million)
Table Western Europe value share, toilet care (2022, $ million)
Table Leading distribution channels in the Western European region ($ million)
Table Volume growth by pack material (million units)
Table Volume growth by pack type (million units)
Table Volume growth by closure type (million units)
Table Volume growth by primary outer type (million units)
Definitions
Definitions – Industry & Categories
Definitions – Channel
GlobalData’s eight mega-trends
The Eight Mega-Trends can be Broken Down into 43 Trends