What Opportunities do Planned Impulse Occasions Offer Food and Drinks Brands?
Summary
This report explores how impulse shopping is evolving in a digital shopping landscape.
Sitting at the intersection of planned and impulse shopping behaviors are “planned impulse” purchases, which reflect elements of need-based purchasing as well as unplanned decisions in-store. This report explores opportunities in planned impulse purchasing, and the implications for both food and drink brands and retailers.
Scope
- Traditional impulse shopping has been impacted by disruption to the c-store industry.
- The rise in online shopping facilitates more considered, less impulsive purchases.
- Quick commerce has transformed the potential of online impulse shopping.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
- What opportunities do planned impulse occasions offer food and drinks brands?
- What?
- Why?
- Who?
- How?
- What's next?
- Appendix
Research Assistance
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