Opportunities in the Middle East and Africa Consumer Health Industry 2024

Opportunities in the Middle East and Africa Consumer Health Industry 2024

Summary

The Middle East and African consumer health industry recorded value sales of $11.2 billion in 2023. The consumer health market in the region is expected to generate a CAGR of 0.8% during 2023-28, to reach $11.7 billion in 2028. In volume terms, it was the fifth-largest market in 2023, with 5.9 million kg (protein powders and protein bars) and 2.5 million liters (protein ready-to-drink (RTD)). The region recorded the least per capita expenditure ($11.2) globally. The consumer health industry in the Middle East and Africa in 2023 was fragmented, with the top five companies accounting for a 17.3% collective value share, led by Haleon with 7.6%.

Provides an overview of current conumser health industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, and distribution. The analysis also covers regional overview of the Middle East and Africa region - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Key Highlights

• In 2023, the consumer health industry in the Middle East and Africa achieved a total value of $11.2 billion. The market was highly fragmented, with the top five companies-Haleon, Sanofi-Aventis, Bayer, Johnson & Johnson, and Reckitt Benckiser-collectively holding a 17.3% value share. Chemists and pharmacies emerged as the dominant distribution channel across the region. In Saudi Arabia, consumers demonstrated a strong preference for ethically sourced and natural ingredients, as well as personalized, multifunctional products.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Middle East and African consumer health industry, analyzing data from 19 countries in the region. It includes an analysis of the following -

• Market Environment: Includes industry size, market size, and growth analysis by sector.
• High-Potential Countries Analysis: Indicates changing share of value consumption of various consumer health products by sector across high-potential countries in the Middle East and Africa. It also provides risk-reward analysis of four countries across the region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
• Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
• Success Stories: This section features some of the most compelling consumer health manufacturers, brands, products, and marketing campaigns in the Middle East and African region. It also provides a better understanding of how certain manufacturers achieved success in the sector.
• Competitive Environment: Provides an overview of leading companies in the Middle East and Africa, as well as analyzing the growth of private labels in the region.
• Distribution Analysis: Provides analysis of the leading distribution channels in the Middle East and African consumer health industry in 2023. It covers nine distribution channels: chemists/pharmacies, parapharmacies/drugstores, e-retailers, direct sellers, hypermarkets & supermarkets, convenience stores, cash & carries & warehouse clubs, and other specialist retailers.
• Challenges and Outlook: Provides the challenges and outlook pertaining to the Middle East and African consumer health industry.
• Select Industry Metrics: Provides data for alternative content including patent analytics, job analytics, and deals analytics.​

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates