Opportunities in the Global OTC Healthcare Sector 2024

Opportunities in the Global OTC Healthcare Sector 2024

Summary

The global OTC healthcare sector was valued at $175.2 billion in 2023 and is expected to yield a CAGR of 2.6% during 2023-28, to reach $199.4 billion in 2028. The Americas was the largest market in the global OTC healthcare sector in 2023, with value sales of $65.7 billion. Asia-Pacific is expected to be the fastest-growing region for the OTC healthcare sector, with a value CAGR of 3% during 2023-28, followed by the Americas with 2.9%.

Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, and labeling. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.

Key Highlights

• The Asia-Pacific region is projected to be the fastest-growing market within the over-the-counter (OTC) healthcare sector. Globally, the sector is led by Haleon, followed by Johnson & Johnson Services, Bayer Group, Sanofi-Aventis Groupe, and Reckitt Benckiser Group.
• Chemists and pharmacies remain the dominant distribution channel for OTC healthcare products. Sector growth is expected to be driven by rising demand for products with natural claims and sustainable packaging. However, counterfeit products present a significant challenge to the sector's expansion.
• Additionally, consumers are increasingly seeking personalized OTC healthcare solutions, reflecting a shift toward tailored wellness offerings.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global over-the-counter (OTC) healthcare sector, analyzing data from 108 countries. It includes analysis of the following -

• Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region.
• High-potential countries analysis: Provides risk-reward analysis of the top two high-potential countries in each region based on market assessment, economic development, governance indicators,sociodemographic factors, and technological infrastructure.
• Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries, covering value growth during 2018-28, consumer demographics, city analysis, and key trends.
• Competitive landscape: Provides an overview of the leading brands at global and regional levels. The section also analyzes the market share and sales of private labels in each region.
• Key distribution channels: Provides an analysis of the leading distribution channels in the global OTC healthcare sector in 2023. It covers chemists/pharmacies, parapharmacies/drugstores, hypermarkets and supermarkets, e-retailers, and others. Others include convenience stores, direct sellers, other specialist retailers, cash and carries and warehouse clubs, “dollar stores”, variety stores and general merchandise retailers, and other channels.

Reasons to Buy

• Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates