Opportunities in the Eastern European Meat Sector

Opportunities in the Eastern European Meat Sector

Summary

This report brings together multiple data sources to provide a comprehensive overview of the Eastern European meat sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

The global meat sector was valued at $1,314,202.3 million in 2021 and is expected to register a CAGR of 4.6% over 2021-2026. Eastern Europe was the second-smallest market in the global meat sector with value sales of $79,331.3 million, accounting for a share of 5.2% in 2021. Based on the relative performance of countries on multiple metrics, Poland, Turkey, Russia, and Ukraine were shortlisted as high-potential countries primarily due to the large meat sector size, projected high-value growth rates, and projected rising per capita value growth levels. The top five companies in the Eastern Europe meat sector accounted for a share of 5.5% in 2020. In Eastern Europe region, meat products with health & wellness (H&W) attributes accounted for 0.7% of the overall value sales in 2020. Hypermarkets & supermarkets was the leading distribution channel in Eastern Europe meat sector, with a value share of 66.5% in 2020. Rigid plastics was the most widely used pack material, accounting for 49.5% share in 2020.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe’s meat sector, analyzing data from 20 countries in the region. It includes analysis on the following -

• Market environment: Includes sector size, market size, and growth analysis by category.
• High-potential countries’ analysis: Indicates changing share of value consumption in the various meat categories across high-potential countries in Eastern Europe. It also provides risk-reward analysis of four countries in the region based on market assessment, economic development, socio-demographic trends, governance indicators, and technological infrastructure.
• Country deep dive: Provides the overview, demographic analysis, and key trends across the four high-potential countries.
• Success stories: Provides some of the most compelling meat manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.
• Competitive environment: Provides an overview of leading companies in the Eastern European region, besides analyzing the growth of private labels in the region.
• Health & wellness analysis*: Provides insights on the health & wellness products in terms of value and percentage share in the overall meat sector during 2015-2020. The analysis includes key health & wellness attributes and consumer benefits driving the sales of meat sector in 2020. It also covers the market share of leading companies offering meat products with health & wellness attributes in the same year.
• Distribution analysis: Provides analysis on the leading distribution channels in the Eastern European meat sector in 2021. It covers hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, chemists/pharmacies, e-retailers, department stores, direct sellers, convenience stores, “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, and others.
• Packaging analysis*: The report provides percentage share (in 2021) and growth analysis (during 2016-2021) for various pack materials, pack types, closure types, and primary outer types based on the volume sales (by pack units) of meat.
• Challenges and future outlook: Provides the challenges and future outlook pertaining to the Eastern European meat sector.

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, that can help companies in revenue expansion.
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.