Opportunities in the Eastern European Household Products Industry

Opportunities in the Eastern European Household Products Industry

Summary

The Eastern European household products industry was valued at $16.1 billion in 2022 and is forecast to record a value CAGR of 10.4% and reach $26.5 billion in 2027. In volume terms, the region is expected post a CAGR of 1.7% during 2022–27 (forecast period). Tissue & hygiene was the largest category in the Eastern European household products industry in 2022, generating sales of $6 billion and a 37.1% share of the overall industry. Textile washing products was the second-leading category, accounting for a 33.1% value share. The top five companies in the Eastern European household products industry together accounted for a value share of 38.3% in 2022. The industry was led by Procter & Gamble, which held a 13.3% share, followed by Henkel and Unilever, with shares of 12% and 5.7%, respectively. The other two leading companies, Reckitt Benckiser Group and S.C. Johnson & Son, accounted for value shares of 4.6% and 2.7%, respectively.

Provides an overview of current household industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

With growing concerns around health and environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and have naturally derived ingredients. Consumers are looking for novel products with toxin-free ingredients and are avoiding harmful chemicals. As a result, manufacturers are formulating household products that are sustainable and contain safe ingredients.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern European household products industry, analyzing data from 19 countries in the region. It includes analysis on the following -

Market environment: Includes industry size, market size, and growth analysis by category.High-potential countries’ analysis: Indicates changing share of value consumption of various household products by category, across high-potential countries in the Eastern European region. It also provides risk–reward analysis of four countries in the Eastern European region, based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.

Country deep dive: Provides overviews, demographic analysis, and key trends across high-potential countries.

Success stories: This section features some of the most compelling household products manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.

Competitive environment: Provides an overview of leading companies in the Eastern European region, besides analyzing private label penetration in the region.

Distribution analysis: Provides analysis on the leading distribution channels in the Eastern household products industry in 2022. It covers six distribution channels: hypermarkets & supermarkets; convenience stores; e-retailers; B-2-B supply, cash & carries and warehouse clubs, and others. Others comprises direct sellers, parapharmacies/drugstores, and other retailers.

Packaging analysis*: The report provides percentage share (2022) and growth analysis (during 2017–22) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of household products.

Challenges and future outlook: Provides the challenges and outlook pertaining to the Eastern European household products industry.

Select industry metrics: Provides insights on patent filings, job analytics by country and theme, as well as global deals.

Reasons to Buy

Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region

The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances

The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates


  • Report Scope
  • Executive Summary
  • Market Environment
    • Market Size Analysis - Eastern Europe Compared with Other Regions
    • Value and Volume Growth Analysis by Region
    • Eastern European Market Growth Analysis by Country
    • Eastern European Market Growth Analysis by Category
  • High-Potential Countries' Analysis
    • Methodology - Identifying High-Potential Countries
    • Top Four High-Potential Countries in Eastern Europe
    • Overview of High-Potential Countries in Eastern Europe
    • Growth Contribution Analysis by Country
    • Value Share Analysis of Household Products Categories
    • Change in Value Consumption Levels by Country and Category
    • Per Capita Consumption Analysis
    • Per Capita Expenditure Analysis
  • Country Deep Dive
    • Czech Republic
      • Overview of the Czech Republic's Household Products Industry
      • Key Trends in the Czech Republic's Household Products Industry
    • Hungary
      • Overview of Hungary's Household Products Industry
      • Key Trends in Hungary's Household Products Industry
    • Romania
      • Overview of Romania's Household Products Industry
      • Key Trends in Romania's Household Products Industry
    • Poland
      • Overview of Poland's Household Products Industry
      • Key Trends in Poland's Household Products Industry
  • Success Stories
    • About Success Stories
    • Case Study: Frosch Universal Cleaner Neutral
    • Case Study: Savex Premium Liquid Laundry Detergent
  • Competitive Environment
    • Leading Companies' Shares in the Eastern European Household Products Industry
    • Brand Share Analysis of Top Five Companies
    • Leading Companies in the Eastern European Household Products Industry
    • Leading Brands in the Eastern European Household Products Industry
    • Private label Penetration in the Eastern European Household Products Industry
  • Distribution Analysis
    • Leading Distribution Channels by Country
    • Leading Distribution Channels by Category
  • Packaging Analysis
    • Growth Analysis - by Pack Material and Pack Type
    • Growth Analysis - by Closure Type and Primary Outer Type
  • Challenges and Future Outlook
    • Key Challenges in the Eastern European Household Products Industry
    • Future Outlook of the Eastern European Household Products Industry
  • Select Industry Metrics
    • Eastern European Patent Filings
    • Global Patent Filings
    • Eastern European Job Analytics by Company
    • Eastern European Job Analytics by Theme
    • Global Deals
  • Appendix
    • Table Global household products sales, by region - value ($ million)
    • Table Global household products sales, by region - volume (million units)
    • Table Growth analysis, by country - value ($ million)
    • Table Growth analysis, by country - volume (million units)
    • Table Industry growth analysis, by country - air fresheners ($ million)
    • Table Industry growth analysis, by country - bleach ($ million)
    • Table Industry growth analysis, by country - dishwashing products ($ million)
    • Table Industry growth analysis, by country - general purpose cleaners ($ million)
    • Table Industry growth analysis, by country - insecticides ($ million)
    • Table Industry growth analysis, by country - polishes ($ million)
    • Table Industry growth analysis, by country - scouring products ($ million)
    • Table Industry growth analysis, by country - textile washing products ($ million)
    • Table Industry growth analysis, by country - tissue & hygiene ($ million)
    • Table Industry growth analysis, by country - toilet care ($ million)
    • Table Industry growth analysis, by country - air fresheners (million units)
    • Table Industry growth analysis, by country - bleach (million units)
    • Table Industry growth analysis, by country - dishwashing products (million units)
    • Table Industry growth analysis, by country - general purpose cleaners (million units)
    • Table Industry growth analysis, by country - insecticides (million units)
    • Table Industry growth analysis, by country - polishes (million units)
    • Table Industry growth analysis, by country - scouring products (million units)
    • Table Industry growth analysis, by country - textile washing products (million units)
    • Table Industry growth analysis, by country - tissue & hygiene (million units)
    • Table Industry growth analysis, by country - toilet care (million units)
    • Table Global - brands vs. private labels, value ($ million), 2022
    • Table Eastern Europe - brands vs. private labels value ($ million), 2022
    • Table Eastern Europe - brands vs. private labels, value ($ million), by country, 2022
    • Table Eastern Europe value share, air fresheners (2022, $ million)
    • Table Eastern Europe value share, bleach (2022, $ million)
    • Table Eastern Europe value share, dishwashing products (2022, $ million)
    • Table Eastern Europe value share, general purpose cleaners (2022, $ million)
    • Table Eastern Europe value share, insecticides (2022, $ million)
    • Table Eastern Europe value share, polishes (2022, $ million)
    • Table Eastern Europe value share, scouring products (2022, $ million)
    • Table Eastern Europe value share, textile washing products (2022, $ million)
    • Table Eastern Europe value share, tissue & hygiene (2022, $ million)
    • Table Eastern Europe value share, toilet care (2022, $ million)
    • Table Leading distribution channels in the Eastern European region ($ million)
    • Table Volume growth by pack material (million units)
    • Table Volume growth by pack type (million units)
    • Table Volume growth by closure type (million units)
    • Table Volume growth by primary outer type (million units)
  • Definitions
    • Definitions - Industry & Categories
    • Definitions - Channel
    • GlobalData's eight mega-trends
    • The Eight Mega-Trends can be Broken Down into 43 Trends
    • Definitions - Trends: Health & Wellness
    • Definitions - Trends: Sensory & Indulgence
    • Definitions - Trends: Comfort & Uncertainty
    • Definitions - Trends: Sustainability & Ethics
    • Definitions - Trends: Individualism & Expression
    • Definitions - Trends: Digitalization
    • Definitions - Trends: Easy & Affordable
    • Definitions - Trends: Demographics

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