Open Insurance Market Analysis, Key Trends and Strategies, Line of Business and Future Implications
Summary
This report explores the burgeoning open insurance space. It identifies the key trends driving open insurance, while also discussing how the insurance industry should look to the lessons provided by open banking. In addition, the report identifies a handful of market leaders and explores how they have achieved success in this space.Open insurance is an emerging model of insurance whereby insurers can improve efficiencies, revenues, and business partnerships through the opening up or sharing of data resources with other organizations. This process is largely achieved through APIs, allowing insurers to embed their products into other related third-party goods and services. This model creates new revenue streams and stronger cross-sector relationships for insurance companies while also improving and creating new value-added services for customers.
Scope
According to GlobalData’s 2022 UK Insurance Consumer Survey, consumers under the age of 40 are more likely to be willing to share smart home device data, with 58.1% of consumers likely to share their data.
As per the same survey, 66.2% of consumers indicated that they would be willing to share data from smart home devices in return for financial savings.
Chinese insurer Ping An has developed a market-leading digital ecosystem based on the principles of open insurance.
Reasons to Buy
Determine the key trends driving open insurance across the industry.
See how the growth of open insurance and digital ecosystems presents a major opportunity for
innovative and forward-looking insurance players.
Learn from the impact of open banking to better inform your open insurance strategy.
Benchmark yourself against leaders in the open insurance sector and identify ways in which they have created market-leading digital ecosystems.
Executive Summary
Market overview
Key findings
Critical success factors
What is Open Insurance?
The principles of open insurance
Table Figure 1: The open insurance ecosystem
Key trends driving open insurance
Table Open insurance is driven by technological evolution and changing customer expectations
Open banking offers valuable insights for insurance
Regulation may be more stringent than for open banking
Concerns over data privacy may hinder open insurance
Table Figure 2: Under 40s are far more willing to share smart home device data with a home insurer
Table Figure 3: Over 50% of consumers are willing to share smart home device data in return for financial savings
Table Figure 4: Insurers must overcome trust and privacy barriers preventing many consumers from sharing data
Use Cases
Key digital ecosystem and embedded insurance providers
Table Figure 5: Ping An operates digital ecosystems across a huge range of industry verticals
Table Figure 6: The Vitality shared-value insurance model benefits all parties
Table Figure 7: Open is simplifying the purchase process and customer experience though open insurance