The US Open Championships, 2022 - Post Event Analysis

The US Open Championships, 2022 - Post Event Analysis

Summary

An analysis of the recent 2022 US Open Championships, which provides insight the event's broadcasters, sponsorship portfolio, prize money, attendance, ticketing and champions player profile.

Ground passes for the US Open started at $70, but ticket prices fluctuated as Serena’s third round match saw prices go as high as $1274. Spectator attendance broke the 2019 record for the US Open Championships. ESPN’s coverage averaged 1.21 million viewers across the two weeks, making it the third highest viewed edition of the US Open Championships since ESPN’s first broadcast in 2015. Serena Williams final US Open match in the third round amassed an average audience of 4.6 million on ESPN, the highest for any ESPN tennis broadcast. The semi-final between Carlos Alcaraz and Frances Tiafoe also averaged 2.96 million viewers. US Open 2022 had a total of 23 sponsors, with brands such as JP. Morgan, Chase, Emirates and American Express continuing their long serving partnership with the US Open. The total estimated annual value received from the tournament partners was $158.8 million, an increase from $148.2 million last year. The total prize money figure for the tournament was 4.2% higher compared to the tournament in 2021. Both Carlos Alcaraz and Iga Swiatek took home $2.6 million for their respective title victories.

Key Highlights

• ESPN broadcasts averaged 1.21 million viewers for this year's event, the third highest average viewership since ESPN's coverage of the event in 2015. Serena Williams' final match in the third round drew an average audience of 4.6 million viewers. Alongside this,
• 776,120 spectators attending the event across the two weeks, breaking the previous record from the 2019 edition.
• Regarding sponsorship, the 2022 US Open Championships had a total of 23 sponsors, The highest annual sponsorship deal for this year’s tournament went to JP. Morgan and Chase with an estimated deal value of $20 million annually.

• This report provides an overview of the event including a look at the event's sponsorship portfolio, broadcasters, prize money, attendance and ticketing, and player profiles of the champions. An analysis of the 2022 US Open Championships sponsors is included and the estimated annual values for some of these deals. Information regarding some of the events broadcasting and attendance figures are also included.

• For those wanting an in-depth analysis of how the 2022 US Open Championships performed, in the sense of both business and popularity.