The Open Championship 2023 - Post Event Analysis

The Open Championship 2023 - Post Event Analysis

Summary

An analysis of the recent Open Championship 2023, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

The Open has lucrative broadcast deals across the globe, with NBC ESPN, RDS and TSN covering many regions across the Americas.

For the final round of the tournament, 3.35 million viewers tuned in on NBC to see Brian Harman claim his first major title, despite being the lowest watch final round since 2015.

In Canada, the event was broadcasted across all TSN and RDS platforms, with ESPN showing live coverage across Latin America. The average price of an annual sponsorship deal for The Open 2023 was $4.9 million.

The event has six sponsorship deals in place worth over $6 million annually each, as per GlobalData, including Rolex, MasterCard, NTT, Nikon, Mercedes-Benz and HSBC.

MasterCard have served as an official patron of the event since 2012, supporting the event with their sustainability initiatives, by attempting to restore 100 million trees by 2025. The winner of the event (Brian Harman) takes home $3 million, with Rahm, Day, Kim and Straka collecting $1.1 million each in a four-person tie in second place.

All competitors who placed above 32nd place will take home over $100,000 each and the minimum pay out from the tournament was $37,175.

A detailed overview of the key facts and events which took place in the UK The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio's of The Open 2023.

Who should buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of The Open 2023 and viewership industry professionals who want a detailed analysis on the popularity of the event.

Scope

• This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of The Open 2023 sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, player and team profiles as well as the competitions prize-money is also included.

Reasons to Buy

• For those wanting an in-depth analysis of how The Open 2023 performed, in the sense of both business and popularity.