Omnichannel - Thematic Intelligence
Summary
A successful omnichannel proposition integrates a retailer’s multiple sales channels to provide shoppers with a smooth and integrated shopping experience. Omnichannel has become key to how retailers operate, with many consumers accustomed to shopping online but also desiring the experiences created in stores.
Key Highlights
In Western countries where the online channel is mature and retailers are facing high cost pressures, we have started to enter a post-omnichannel era, as retailers are less willing to subsidize their online operations.
Adopting an omnichannel approach has changed how retailers operate and interact with consumers, and created numerous benefits, including consumers being more satisfied with the consistent shopping experience as they interact with retailers across several channels and touchpoints.
Retailers are starting to implement digital apps that cross over into shoppers’ physical journey to gain better data on customers, and link online and physical consumer behavior. This includes tracking of store stock, instore navigation, and most importantly paying instore by app.
Scope
- GlobalData provides detailed insight into the theme of omnichannel, specifically focusing on its impact on the Retail and Apparel sectors. The report provides an overview of omnichannel and its components, the leading companies, the timeline of developments in omnichannel, and related mergers and acquisitions. The report also details the relevant trends across technology, marcoeconomic, and retail trends.
- Themes are disruptive, so it's easy to be blindsided by industry outsiders who invade your sector. Understanding the themes ecosystem will get you ahead of the curve.
- Understand the important themes in 2023 and beyond, allowing you to grasp a wider view of changes in consumer behaviour and how it will impact your markets.
- Explore how emerging themes in retail are allowing industry leaders to evolve, so you can better position yourself for long-term success.
- An easy-to-use framework for tracking themes across all companies in all sectors.
- Companies who invest in the right themes become success stories; those who miss the big themes end up as failures.
- Executive Summary
- Players
- Thematic Briefing
- COVID-19 prompted the arrival of the post-omnichannel era
- Trends and opportunities in the post-omnichannel era
- Challenges and considerations for 2023 and beyond
- Trends
- Technology trends
- Macroeconomic trends
- Retail trends
- Industry Analysis
- Apparel
- Food & grocery
- Health & beauty
- Home
- Use cases
- IKEA launches AI-powered room design app
- Primark has expanded its click & collect trial
- Timeline
- Signals
- M&A trends
- Venture financing trends
- Patent trends
- Company filing trends
- Hiring trends
- Value Chain
- Online
- Personalized recommendations
- Online customer service
- Online fulfilment
- Online returns
- Blended
- RFID
- Click & collect
- Mobile apps
- Stock level checkers
- Instore
- Pop-up stores
- Polarization of store formats
- Stores as showrooms
- Instore technology
- Companies
- Public companies
- Private companies
- Retail Sector Scorecard
- Who’s who
- Thematic screen
- Valuation screen
- Risk screen
- Glossary
- Further Reading
- GlobalData reports
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
- List of Tables
- Table 1: Technology trends
- Table 2: Macroeconomic trends
- Table 3: Retail trends
- Table 4: M&A trends
- Table 5: Venture financing trends
- Table 6: Public companies
- Table 7: Private companies
- Table 8: Glossary
- Table 9: GlobalData reports
- List of Figures
- Figure 1: Who are the leading players in the omnichannel theme, and where do they sit in the value chain?
- Figure 2: Reformation’s Magic Wardrobe
- Figure 3: Amazon’s Just Walk Out technology
- Figure 4: L'Oréal virtual makeup try-on website
- Figure 5: IKEA mobile app0
- Figure 6: IKEA’s Kreativ app
- Figure 7: Primark’s click & collect program
- Figure 8: The omnichannel story
- Figure 9: Patent filings related to omnichannel peaked in 2020
- Figure 10: Ecommerce is the top theme in patent publications
- Figure 11: Mentions of omnichannel rose in 2022, slightly below their peak in 2020
- Figure 12: Active omnichannel-related vacancies have been falling since May 2022
- Figure 13: The omnichannel value chain
- Figure 14: The omnichannel value chain - Online – personalized recommendations, customer service, fulfilment and returns
- Figure 15: The omnichannel value chain - Blended – RFID, click & collect, mobile apps, stock level checkers
- Figure 16: The omnichannel value chain - Instore technology
- Figure 17: The omnichannel value chain - Instore – Pop-up shops, polarization of store formats, stores as showrooms, instore technology
- Figure 18: Who does what in the retail space?
- Figure 19: Thematic screen
- Figure 20: Valuation screen
- Figure 21: Risk screen
- Figure 22: Our five-step approach for generating a sector scorecard
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook