Olive Young, South Korea (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Olive Young, South Korea (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Olive Young’s easily accessible, large store estate appeals to middle-aged shoppers, with female shoppers dominating. Olive Young’s sales and operating profit have been growing, driven by omnichannel growth. Olive Young is focused on digitalizing its stores with smart tabs and in developing a new product range dedicated to women’s wellness

Scope

• Olive Young shoppers are predominantly female with 57%; 50.2% of shoppers are aged between 35-54 years.
• The health & beauty specialist’s vast store estate makes branches easily accessible for shoppers of all ages. Olive Young’s performance has improved in 2021 compared to the previous year.
• The retailer announced a consolidated sales growth of 13% to KRW2.11 trillion, and its operating profit surged by 38% to KRW137.8 billion. The retailer has installed ‘InforTAB Plus’ across its 15 stores. InforTab Plus is an interactive full HD, touch-screen display that facilitates a smart shelf solution to connect online and offline stores.

• Gain a comprehensive knowledge on Olive Young's business and develop a competitive advantage
• Investigate current trends in the Health & Beauty market to identify the best opportunities to exploit
• Analysis of key players in the Health & Beauty market segment in South Korea