Old Navy, United States of America (USA) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Old Navy, United States of America (USA) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Summary

Female shoppers account for a significant share of Old Navy’s shopper base at 62.6%, boosted by its ranges of maternity and plus size clothing, and its brand image of being a destination for families. Because of this, it has a stronger penetration among 25-54s, which account for 69.3% of Old Navy’s shoppers.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• Old Navy’s inclusive brand identity makes it relevant among a wide range of shoppers
• The global supply chain crisis muted Old Navy’s sales, but its FY2021/22 revenue still surpassed pre-COVID levels
• Old Navy must increase its online penetration if it is to prosper in the future

• Gain a comprehensive knowledge on Old Navy's business and develop a competitive advantage
• Investigate current trends in the clothing & footwear market to identify the best opportunities to exploit
• Analysis of key players in the clothing & footwear segment in US
• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the clothing & footwear markets
• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
• Analysis of key international players operating in US fashion retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share