Nykaa, India (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Nykaa, India (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Summary

Nykaa’s shoppers are mostly female (60.5%), but thanks to its wide range of men’s grooming products, the company also has a sizable male customer base.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope

• Nykaa’s wide range of products and influencer marketing strategies attract millennials
• Resurgence of social events has boosted revenue but increased costs have curbed profits
• Nykaa’s improvements to its digital shopping experience will help it fend off competitors

• Gain a comprehensive knowledge on Nykaa's business and develop a competitive advantage
• Investigate current trends in the health & beauty market to identify the best opportunities to exploit
• Analysis of key players in the health & beauty segment in India
• Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the health & beauty markets
• Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
• Analysis of key international players operating in India health & beauty market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share