Norway Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028

Norway Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028

Summary

Norway Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast to 2028 is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Norwegian market.

The number of live births in Norway declined by 12.6% during 2016-22, reaching 51,500 in 2022. This resulted in a baby population of 160,500 in 2022. However, both the crude birth rate and total fertility rates, have fallen. The GDP of Norway grew by 3.4% in 2022 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 5.8%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 4.4% during 2016-22. Similarly, in volume terms, sales grew in 2022, with the sector registering a CAGR of 1.7%. Baby wet meals & other remained by far the largest category in value terms with over 60% of the baby food sector, followed by baby cereals & dry meals. Nestlé and HiPP were the top two companies in 2022. Nestlé retained the top spot in value during 2016-22 and remained the leader in baby milk category. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 84% of overall value sales in 2022. GlobalData estimates that the number of live births will decrease over the forecast period in Norway. Similarly, the market for baby food in the country is expected to decline in volume terms during 2022-28, falling at a negative CAGR of 0.8%.

What else does this report offer?

• Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
• Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
• Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
• Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
• Future projections considering various trends which are likely to affect the industry.

Scope

• Value sales of baby milks grew from NOK213 million ($25.4 million) in 2016 to NOK269.3 million ($28 million) in 2022, registering a CAGR of 4% during this period.
• Baby cereals & dry meals volumes decreased from 1.7 million kg in 2016 to 1.68 million kg in 2022, at a negative CAGR of 0.2%.
• Value sales of the baby wet meals & other category rose from NOK706.1 million ($84.1 million) in 2016 to NOK958.5 million ($99.7 million) in 2022, recording a CAGR of 5.2%.
• During 2016-22, per capita consumption of baby finger food increased by 25%.
• During 2016-22, per capita expenditure on baby drinks decreased by 98.2% in current price terms and by 98.5% in constant price terms.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.