North and South America Esports Business - Property Profile, Sponsorship and Media Landscape

North and South America Esports Business - Property Profile, Sponsorship and Media Landscape

Summary

An insightful look into the main business operations for Esports, with a particular focus on the landscape in North and South America. The report looks closely at the continued impact of COVID-19, as well as the main revenue streams associated across the sport (sponsorship and media), whilst also looking at the overall growing popularity of gaming.

The United States and Brazil rank as the two big Esports nations across the Americas but growing infrastructure and tech capabilities are helping grow its presence across Latin America. The US still however trails Asian and European teams in terms of professional gaming success on the global level. The line between Esports and traditional sports is continuously becoming more blurred as the sport looks to kick on and grow its fan base. There will be a wider hope across Esports that live events can return but sponsorship remains the biggest revenue stream.

The report takes a deep dive into the commercial landscape of Esports and helps illustrate the position of it in the global sporting market. Taking a closer look at the influence and popularity of the sport across the Americas helps understand its position within a smaller region, and highlighting how it compares to Europe and Asia.

Scope

• The report takes a closer look at the main business aspects of the Esports and highlights how much money has been generated from specific types of revenue generators. The report also focuses in on the issues that have plagued the sport in regards to COVID-19, despite having enjoyed strong growth at the beginning of the pandemic. The report also takes a closer look at some of the most influential gamers, teams and gaming titles in the Americas.

• An in depth look at one of the fastest growing and most popular sports in the global market today, which is continuing to challenge the traditional sporting hierarchy. The report produces great insight as well as number of interesting facts and figures against the sport, highlighting trends of 2021 and forecasting potential trends of 2022.