North and South America 5G Operator Proposition Assessment

North and South America 5G Operator Proposition Assessment

Summary

”North and South America 5G Operator Proposition Assessment,” a regional Insider report by GlobalData, provides a status update on telcos' 5G offerings and how they have been structuring, tiering, and bundling their retail 5G plans.

This report examines 5G value propositions and monetization strategies that telecom operators are employing in the Americas

The report is structured as follows -

• 5G Plans - Key Proposition Levers: includes a summary framework and detailed analysis of 5G plan structuring approaches and potential upselling techniques.
• 5G Operator Proposition Details - Case Studies: includes three case studies on regional telecom operators’ 5G retail plan propositions, with an analysis of their price differentiation and plan tiering approaches, service bundling strategies, and upselling techniques. The case studies also provide summary best practices on 5G go-to-market and product offering evolution.
• Key Findings: concludes the report with a number of key findings on how telcos can unlock upselling potential arising from 5G.

• The availability and development of 5G in the Americas is not homegeneous. 5G is available with nationwide coverage in the United States and Canada. In both countries all MNOs have launched 5G services and are employing different monetization approaches for 5G. In contrast, Latin America lags behind regarding 5G development. Several telcos have launched 5G services in Brazil, Chile, Argentina, Peru and Uruguay, amongst other countries, but coverage is limited and all telcos are using 5G non-standalone (NSA) technologies.
• A number of tools are employed by telcos to monetize 5G in the Americas. These include offering unlimited data packages, tiering speeds, introducing fair data usage policies and speed throttling, offering zero-rated data options, including subscriptions to OTT video services, offering cloud gaming subscriptions and providing enhanced experiences via smart venues. These tools can broadly be grouped into two approaches - monetizing 5G connectivity and monetizing 5G experience.

• This Insider report provides an examination of 5G propositions, bundling approaches, and upselling levers currently used by telcos and available to them in the future.
• The report's objective is to help inform global industry executives' decision-making process on 5G go-to-market approaches, tariff structures, tariff differentiation levers vs 4G, upselling techniques, and 5G plan tiering's current and future levers.
• The case studies provide an analysis of three telco 5G value propositions, looking at the structure of the plans, the pricing differentiation levers, and upselling techniques. The best practices and key takeaways of each case study also illustrate the findings of the report, providing insights into telcos' 5G tariff go-to-market and evolution approaches.
• The report is designed for an executive-level audience, helping industry leaders gain knowledge into peer telcos' 5G propositions in order to effectively craft their own 5G go-to-market approaches, product offerings evolution, and upselling techniques.